“
We can thank
James Cameron
who relaunched 3D!
exclaims Renaud Van Lith, the co-founder of Eyes3shut.
This Breton company, founded in 2005 by Jean Louis de Bougrenet de la Tocnaye and himself, specializes in 3D glasses.
She has seen her rating increase since the release of the hit film Avatar 2: The Voice of Water.
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Presented on the set of the
Quotidien show,
on TMC, in the presence of the famous director, in December, the start-up's glasses have since made a lot of noise.
"
We have the best technology, and it's not me who
says so ," proclaims the co-founder.
The glasses in question are indeed based on a so-called “
active
” technology which offers a better quality image.
Far from the glasses used by cinemas ten years ago when the first Avatar was released, despite the existence of the start-up.
And even today, "
90% of operators in the world choose poor quality for economic
reasons", explains Renaud Van Lith.
Around 500 screens equipped in France
But the Breton company, located in the Brest-Iroise technology park (Finistère), has not said its last word.
Cinema, undermined by streaming platforms and the disinterestedness of younger generations, must find ways to reinvent itself.
It is in this dynamic that more and more cinemas are changing their 3D technology, to offer spectators a better experience and encourage them to return to the room, according to the co-founder.
He is therefore betting on a restart of 3D and an increase in the number of “
premium rooms
”.
The start-up has already equipped around 500 screens in France and 200 abroad with more than 200,000 glasses made available.
Constraints emerge all the same, starting with the cost.
“
The price of space is necessarily higher with our technology,
” says Renaud Van Lith
.
The additional cost is "
about two to three euros
" he confirms.
The organization is also more restrictive.
Unlike low-cost 3D glasses, cinemas must collect “
high-end
” ones at the end of screenings.
The company then offers theaters the rental of glasses to facilitate management.
Read alsoAvatar: 10 million admissions in France but still far from Titanic's records
The start-up has, despite everything, great prospects ahead of it.
Avatar
has already exceeded ten million cinema admissions in France and the entrepreneur is betting on “
16 million
”.
The company even aims to “
become one of the world leaders in 3D for cinema
”.
In the meantime, other 3D films are to be expected this year, confides the co-founder, such as
Titanic
in February,
Guardians of the Galaxy 3
in May or
Dune 2
in November.
