Women don't cry, they bill: Shakira pockets US$ 20,000 per minute

Shakira's Session #53 with Bizarrap broke the mold.

The path chosen by the Colombian artist to exorcise the end of her relationship with former soccer player Gerad Piqué led her to lead the searches on social networks.

Shakira sings and turns that verse into a mantra. 

January 11 was the day chosen by Shakira to start "monetizing" the break.

According to the measurement of the Findasense Data & Intelligence team, in just 24 hours, Session #53 added more than

Specifically, some 51 million views on the video platform, and in the case of Spotify, the song was heard 17 million times.

Spotify pays around 0.037 cents and YouTube 0.0069 cents for each stream.

Every hour it adds one or two million reproductions, accumulating at 10 am on the morning of January 13,

Session # 53 is the third song that Shakira released after the separation.

The first was Monotonía and the second I congratulate you, both with some success but far from the impact that she achieved in her collaboration with the Argentine Bizarrap.

In the first 32 hours after the release of Session #53, Shakira would have grossed approximately

from the heartbreak trilogy .

83.7% of these earnings are obtained through the Spotify streaming platform while YouTube contributes the remaining 16.23%.

Thus,

, according to Findasense's estimate.

The brands get on the Shakineta

The explosion that the song achieved, which with 17 million views on Spotify became the most listened to song in Spanish on the platform, is based on the fact that the artist left the hints aside.

Shakira speaks directly to her ex,

and to the woman she abandoned her for, Clara Chia.

"You have the name of a good person, clearly it is not how she sounds," says one of the verses.

And it goes one step further by involving four brands.

she sings when she wants to put metaphor.

In just 24 hours, the brands that echoed

paid advertising on the Twitter, Instagram platforms or with influencer strategies.

The Shakira effect trended brands and gave Casio great exposure that trended globally on twitter.

Although most of the mentions came from fake accounts, the company achieved a huge impact.

From the official account @CASIOEdu, the post was “Today we have enough notifications for a mention of Casio in a song.

Clocks and keyboards and calculators are of and for life."

On behalf of the Renault Twingo Spain account @twingo_es they published “For guys and chicks like you.

Turn up the volume!"

making reference to another fragment of the song, with this they managed to go from an engagement rate of 0.40% to 206.12% 12, details Findasense.

After this, a series of content from different brands came off that decided to jump on the trend such as Netflix, Burger King, Prime Video and Disney Plus.

In just 24 hours,

in advertising on platforms such as Twitter, Instagram or with influencer strategies.

“In the end, all roads lead to (Rome) Barcelona, ​​and in this case it is not just heartbreak that really takes its toll, it is the use of a phenomenon that, far from being a simple launch, becomes a media and viral effect. , generating all kinds of reactions, comments, emotions, opinions, memes and above all invoices.

Hence the importance for brands and content generators of

.

It is demonstrated in figures and as Shakira said in her 53rd session, how 'women no longer cry, women bill'”, comments Adriana Pineda, Regional Company Lead of Central & South America.

AQ

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