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Kumulus Vape on its cloud

2023-01-30T13:46:47.562Z


10 years after its creation, the e-merchant specializing in the distribution of vaping products is now one of the main players in its market in France. The recipe for such success? A strategy as well as strong and responsible commitments, a...


For those who still doubted it, vaping is not a fad.

This practice, which appeared in the mid-2000s, mainly with the aim of helping to quit smoking and in particular cigarettes, has now become widely democratized.

Many more or less well-meaning companies have since rushed into the breach opened up by the invention of the electronic cigarette, with varying fortunes as a result.

Kumulus Vape, unlike some of these companies, cannot be accused of being ill-advised, whether towards its customers, its partners, or its employees.

And, unlike many protagonists in the vape market, success is there for Kumulus Vape, which has put everything in place to sustain its activity.

Kumulus Vape on his cloud

Kumulus Vape

Linear but no less rapid growth

A true pioneer in its sector with a creation in 2012, the group is today one of the main French players in the online sale of products dedicated to the world of vaping.

The figures speak for themselves: the company can testify to an average annual growth of 100% since 2016, with in particular a turnover of 34.5 million euros for the year 2021. a certain enthusiasm for results that can only attest to solid and lasting profitability.

The company, which today employs nearly 70 people, does not maintain such a level of performance by chance.

Unlike many of its competitors, the accepted objective is not only to sell its products, but to offer, thanks to the vape, a safe and efficient alternative to smoked tobacco, the cigarette in mind.

The goal is to help reduce the health and environmental consequences of its consumption.

No real success without strong values

To do this, Kumulus Vape has developed over time a development strategy based on respect for 3 values ​​that have become essential.


Governance first, initially structured around a management committee and a limited board of directors.

The company is now seeking to combine the expertise of external and independent directors specializing in logistics and e-commerce in order to continue its ascent.

Social then, the objective of which is to give priority to the quality of life at work of the group's employees.

To ensure compliance with this will, Kumulus Vape did not hesitate to hire a person whose mission is to ensure the well-being of the workforce, for example by taking various initiatives in favor of the company's employees.

Lastly, the environment, notably via successful negotiations with major component manufacturers, with a view to revising their packaging policy.

With the ambition of defining new standards, in particular regarding superfluous over-packaging.

And Kumulus Vape does not intend to stop there.

Not content with already favoring collaborations with French producers recognized as going beyond European and international regulations, the group has already identified the actions to be carried out on this theme on the side of vaporizer producers.

Several distribution channels for successful products

The massive presence of Kumulus Vape in its sector is also explained by the acquisition and maintenance of strong positions in the consumer and professional markets of the commercial world of vaping.

By distributing its products both BtoC and BtoB, this electronic cigarette wholesaler has gradually established itself as one of the major players in its industry.

Some flagship product ranges of its creation, such as the Mexican Cartel panoply composed of e-liquids, concentrated flavors and other derivative products, have also largely contributed to the development of the Kumulus Vape brand.

By focusing on the development and marketing of e-liquids with flavors as rare as they are surprising, the company has built an image that has earned it its reputation today.

As a firm of commitments, Kumulus Vape has also embarked on the field of second-hand by creating its own market place,secondvape.fr.

The website aims to connect individual vapers interested in the purchase or resale of vaping equipment.

Everyone benefits from this used electronic cigarette trading ground, the company, the consumers and the environment.

It will be understood, the Kumulus Vape group, comfortable with its time, is not really a fan of smoke screens.

Source: lefigaro

All business articles on 2023-01-30

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