In a watch market at its peak in 2022, Breitling is doubling its ambitions.
With the Partners Group fund as majority shareholder since the end of last December (valuing it at around 4.2 billion euros), the Swiss watchmaker wants to concretize its return to form, which began in 2017. To do this, it is counting on the dazzling health of the market. luxury.
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Taken over at the time from the Schneider family by the CVC Capital Partners fund, one of the last independent watchmakers in the Swiss Confederation repositioned its image and prices to accelerate its growth.
“The brand, very masculine and a little flashy, only exploited 5% of its potential at the time,
details Georges Kern, CEO and shareholder of Breitling.
We have reworked our portfolio and relaunched the most beautiful products and concepts of Breitling to make it an elegant and generalist brand.”
Almost a 180 degree turn for watches closely linked to the world of aviation.
"We are not giving up on the sport, but we...
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