Yael Shelvia for the optician, will star alongside her partner Omer Adam in a campaign for glasses of the Catalia brand (Photo: Gal Issev)
Good news for the 1.4 million followers of Yael Shelvia on Instagram and for many more who follow the sparkling couple that was born under the Israeli spotlight.
The new Cattleya eyewear brand, launched for the first time in the summer of 2021. Chose Yael Shelvia to star in the brand's campaigns alongside the current presenter and her partner, Omer Adam.
The two, who will come together to participate in the brand's events and photo shoots, will also work to promote the brand on social media and will present Catalia's collection, which draws inspiration from Europe's leading fashion houses combined with Latin touches, using the most advanced materials and techniques in the field.
The Catalia brand is the first in Israel to use recycled raw materials.
The brand's successful Instagram page presents rich, young, fashionable and international content that combines a luxurious atmosphere from prime international locations, alongside Israeli and international celebrities who choose to incorporate the brand into their everyday lives.
Yael Shelvia for the glasses brand "Catalia" from Opticana (Photo: Gal Issev)
Like the brand: young, fashionable and international
The origin of the name of the "Cattleya" brand is in Latin and means a rare Colombian orchid, Cattleya which grows in the rain forests and is considered beautiful in orchid flowers.
The brand appeals to a young, fashionable target audience that lives the world of social networks and Instagram that is not looking for the standard thing and does not compromise on quality at an accessible price.
The brand is characterized by trendy designs that combine digital and physical life.
In 2020, Yael Shelvia was selected in first place on TC Candler's list of the most beautiful women in the world and continues to star in the prestigious list in 2021 and 2022. She starred in a leading role in the three seasons of the successful Palmah series broadcast to Teen Nick viewers, and will participate in the tenth season of the program "Connected" which will appear next month in Hot and was included in the Forbes under 30 list.
Elroi Turgeman CEO of Opticana
, stated that: "The Catalia brand from Opticana has been gaining extraordinary momentum since its launch. The brand includes both sunglasses and eyeglasses and is the clear choice of consumers as the most fashionable, trendy and advanced brand offered in Israel today, at an accessible price and with uncompromising quality. We were looking for a presenter to represent We found the values of Catalia and Biel Shelvia an Israeli and international personality that corresponds precisely with the young and fashionable brand."
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Glasses
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Yael Shelvia
Omer Adam
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