Instead of going to the branch: Shufersal chain joins Wolt's delivery service (Photo: Michel Khakiashvili)
The supermarket products category offered by the delivery app wolt is getting a significant reinforcement player and will offer products with fast delivery also from the largest retail chain in Israel - Shufersal chain.
The growing category in the delivery app, which makes supermarket products from the major chains accessible with fast home delivery, includes leading players in the industry such as: Victory, Rami Levy in the neighborhood, the market warehouses, Super Yoda, Freshmarket and more.
Now, about 3,000 Shufersal products will also be offered under the platform's familiar fast delivery service.
In the first phase, Shufersal is added to the Wolt app with "Shufersal Sheli" and "Shufersal Express" network branches in Tel Aviv, Ramat Gan, Hod Hasharon and Rishon Lezion.
The branches will provide service to residents of Tel Aviv, Ramat Gan, Givatayim, Bnei Brak, Kfar Saba, Ra'anana, Hod Hasharon, Rishon Lezion, Bat Yam and Holon.
In the future, it will be expanded to all Wolt's areas of activity, from Haifa and the Kiryat to Beer Sheva.
Zvika Bayda, CEO of Shufersal Online:
"This is an additional and complementary service to the main service of Shufersal Online, which will respond to the need to order fast deliveries, while maintaining the quality and freshness of the products. The pilot that started in the last few days in several branches is expected to expand, with our significant advantage being the wide spread of Shufersal branches throughout the country."
Shufersal in the Wolt delivery app (Photo: Public Relations)
Invest in the shopping experience
The partnership between Wolt and Shufersal Group will allow customers to enjoy a variety of 3,000 products including: fresh fruits and vegetables, dairy products, cheeses and eggs, butchery, pantry products, cleaning materials, baby products, Shufersal's private label products and more.
All this within the framework of the advanced consumption experience offered by Wolt, with a high standard of service and immediate delivery of about half an hour.
By joining Wolt, Shufersal, Israel's largest retailer, completes the shopping experience it offers to its customers, which currently includes the large Shufersal Deal, Shufersal Shelly and Shufersal Express neighborhood branches, and Shufersal Online.
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volt