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Ski resorts are surfing on the move upmarket


DECRYPTION - The "premiumi-sation" of the mountain no longer concerns only a few star altitude stations.

Meribel (Haute-Savoie)

At the foot of the slopes, the Adray Télébar hotel-restaurant is a historic address in Méribel.

Offering 21 rooms, the family establishment is managed by the son of the founder, Fabrice Bonnet, and his wife, Valérie.

Thanks to the French and the English at Christmas, and to the Brazilians in January, the establishment made a good start to the season, with rates at 400 euros per night for two with half board.

Classified 3-stars, it is one of the last survivors of its category in Méribel.

"Most of the family hotels have been sold,

" says Fabrice Bonnet, a native of the resort.

As the walls and goodwill are more and more expensive, the businesses that are created are more and more high-end.”

The latest major real estate project to emerge from the ground, the Antarès chalets have been offering luxury apartments since last year.

Price: 25,000 euros on average per week in high season, with additional services worthy of a palace, such as a chef at home.


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Source: lefigaro

All business articles on 2023-02-03

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