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The "puff", this disposable electronic cigarette, is shaking up the vape market


The phenomenal success of this product makes both market pioneers and tobacco giants tremble. The latter, who want to diversify their activity, are forced to adapt their strategy.

It is one of the tobacconists' bestsellers.

The “puffs” (“puff”, in English) represented last year almost half of the sales of vaping products at tobacconists, bringing them around 100 million euros in revenue.

These disposable electronic cigarettes appeal to smokers with their ease of use.

With the puffs, there is no battery or liquid to change.

Sold for less than 10 euros, half the price of a classic electronic e-cigarette, the puffs are more economical in appearance, even if the monthly bill may turn out to be higher.

It's a no-commitment way to try vaping.

36% of adult smokers have already used it or plan to do so, according to a survey by Harris Interactive carried out for the France Vapotage union.

The other side of the coin is that teenagers are seduced by the tangy flavors (cotton candy, marshmallow, red fruits, etc.) offered by certain brands, also sold in supermarkets, in…

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Source: lefigaro

All business articles on 2023-02-06

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