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Seeing eye to eye: Omer Adam and Keren Peles share a lens - voila! Of money


The Opticana chain brings back Keren Pels and Omar Adam to the photo set for the Catalia brand's eyeglasses campaign with the message "You've reached the age where you can stop" and offers eyeglasses at an affordable price

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Keren Pels and Omer Adam in a campaign for Cattleya eyeglasses for the Opticana chain (Photo: Shay Franco)

Opticana, one of the largest optics chains in Israel, is back with the campaign "You have reached the age where you can stop" with the chain's two presenters, Keren Pels and Omar Adam.

The campaign for the eyeglasses of the house brand Katalia will run through the advertising agency Reuveni Friedan for three weeks in an extensive digital layout and will include YouTube, Facebook, TikTok ads, banners on leading websites as well as on signage and will offer the Katalia eyeglasses, including optical lenses at a price of NIS 399.

In the campaign, the presenters perform the song "You've reached an age where you can stop", which was composed by Pels, accompanied by a music video similar to an Instagram feed, in which Omar sings about situations that, after a certain age, are no longer appropriate, relevant or even ridiculous.

The main message that emerges from the advertisement is that vision is a serious matter and one should respect the eyes and fit glasses in a professional place with an expert examination.

Omer Adam in the campaign for eyeglasses: he has reached the age where he can stop (Photo: Shay Franco)

The Instagram generation is looking for a different brand at an accessible price

The Cattleya eyewear brand of the Opticana chain was launched for the first time in the summer of 2021. The collection presents designs that draw inspiration from European fashion houses combined with Latin touches and is characterized by trendy designs that combine digital and physical life.

The brand, according to him, appeals to a young and fashionable target audience that lives the world of social networks and Instagram, looking for the non-standard product but does not compromise on quality and an accessible price.

The brand's designs make use of the most advanced materials and techniques in the field and is the first brand in Israel to use recycled raw materials.

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Keren Pels and Omer Adam in a campaign for Cattleya eyeglasses for the Opticana chain (Photo: Shay Franco)

Respect the eyes

Elroi Turgeman, CEO of Opticana

: "The core of the Opticana brand is 'Respect Your Eyes'.

The new campaign puts on the front the professional importance in the process of buying eyeglasses.

" "There is a stage in life where we understand that we need to do things differently, we have reached an age where we can stop, all the more so when it comes to the health of our eyes and buying eyeglasses.

We are proud to deliver this message again with the presenters Omer Adam and Keren Peles."

Keren Pels, in a campaign for Cattleya eyeglasses for the Opticana chain (Photo: Shay Franco)

Responsibility for raising awareness

The "Opticana" chain was established in 1988 and currently operates 80 branches nationwide.

The chain's stores sell eyeglasses and sunglasses from the world's leading brands and trends, eyeglass lenses, contact lenses and hearing aids.

The chain also provides advanced optometry services.

"Opticana" states that it takes responsibility for raising public awareness of eye health and vision.

This responsibility is reflected in many proactive actions at the customer level and in the introduction of products with breakthrough technology.

  • Of money

  • Advertising and media


  • Needs

  • campaign

  • Opticana

  • Glasses

  • vision

  • Glasses

  • Omer Adam

  • Keren Ples

  • advertising

  • Media

  • Social Networks

Source: walla

All business articles on 2023-02-07

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