Still in the minority, the familiarity continues to grow in job offers.
The Indeed recruitment platform notes that, since January 1, 2020, the presence of the "you" has almost doubled (+91%), and is now found in 3.2% of the ads on its website.
Not all sectors are equally affected by the phenomenon.
At the top, we find marketing as well as media and telecommunications.
For them, more than one job offer in ten is made in the second person singular.
Then come the fields of IT, commerce and sport.
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These sectors mainly recruit young people and thus address the target audience more directly.
This choice also contributes to “
convey a somewhat dissuasive message to older job seekers
”, points out Indeed.
Some, who are uncomfortable with this way of exchanging in the professional context, may in fact not apply, even though they have the skills required for the job.
An additional brake
This detail of the familiarity - which is not one - does indeed act as an additional brake, even useless, with the employment of the seniors.
An area in which France does not already shine particularly.
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In 2021, only 56% of this age group (55-64 years old) were employed, according to a Dares study published in January.
France is thus far behind Sweden and Germany, whose employment rate for seniors is 76.9% and 71.8% respectively.
The European Union average is set at 60.5%.
