Danit Haschan, the female and granddaughter version of "Dan Haskan", will encourage women to be financially active (photo: gravity creative tech)
Encourage women to be financially active
Bank Hapoalim is coming out with an initiative in honor of Women's Day and in general, according to it as part of a long-standing social mission, to help and promote women in a variety of fields, presenting a female figure who will lead the bank's agenda to strengthen women economically.
The idea behind the creation of the new female character is to be a model for girls, girls and women and to inspire a new generation while encouraging financial activity.
"The thrifty Dane" comes from a family that knows a thing or two about economics, and like her grandfather, the bank foresees a bright future for her, hoping that she, too, will become a symbol of wise economic conduct alongside an inspiration for gender equality and female financial growth.
The bank states that the character was created so that it would be easy to connect with her even at a very young age, with her main mission being to help raise a new generation of girls for whom financial literacy is second nature, with the goal that on a personal level they will be independent and capable of making financial decisions, and on a public level they will help advance the economy and society to a healthier place.
Has the frugal Danit become stronger or does the bank aim to emerge strengthened from the move?
What's more, the current timing with the "International Women's Day" which speaks to women who still feel gaps and inequality in 2023, may buy him interest.
Will Danit the thrifty (like her grandfather) become a symbol of wise economic conduct?
Bank Hapoalim in the initiative for female empowerment (photo: gravity creative tech)
Men are more satisfied with their financial situation
In order to get an idea of the feelings of women and men from the field, regarding the economy, financial conduct and financial habits, Bank Hapoalim conducted a survey among hundreds of people in Israel, from which it emerged that there is still a gap between the sexes and there is a need for financial education and the creation of figures of identification in matters of financial conduct and business and economic success for women .
In the survey it was found that women are less involved in the worlds of financial content compared to men:
it was found that men are more satisfied with their financial situation and they manage to save more.
43.9% of the men estimate that their financial knowledge is above average compared to only 23.6% among the women, when in practice no great differences were observed in the level of knowledge.
It was also found that women are more concerned about their ability to pay current expenses and are significantly less knowledgeable than men about their pension data.
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60% estimate that women dare less
It also shows that there is a gap in perceptions in the areas of salary, career, business entrepreneurship and in the context of relationships and money:
about 90% of women estimated that women earn less than men and about 50% of them stated that women ask for a lower salary than men for a similar job.
About 60% answered that women dare less than men to apply for senior positions and that they are less inclined to open independent businesses.
About two-thirds of the respondents agreed that women are more likely than men to stay in marital relationships that are not good due to financial considerations
Naama HaLevi Par, Director of the Center for Social Banking at Bank Hapoalim
: "We at Bank Hapoalim know that girls, girls and women dream big and that they can do anything. They just need the support, the right resources and above all a role model. Therefore, we decided to launch the thrifty Dane who will be a figure for female empowerment and identification in everything related to correct financial conduct and business and economic success."
"For Bank Hapoalim, the promotion of women is not a passing trend, it is in the bank's DNA. Bank Hapoalim is among the only 4 Israeli companies that entered the prestigious GEI index for gender equality and received a score 5% higher than the average score in the financial sector and about 8% of the overall average score in the index ", she concludes.
Men are more satisfied with their financial situation and 60% estimate that women dare less (Photo: ShutterStock)
"Women invest in yourselves"
For the sake of the launch, the bank, through the Center for Financial Growth, built a dedicated content area for women called "Women Invest in Yourself" which includes an invitation to lectures and financial management tools for women on pensions and changing the retirement age, entrepreneurship, investments and more.
In addition, the content complex contains content developed especially for girls and women for financial management and financial awareness from a young age.
Bank Hapoalim offers on its website a dedicated content area for women called "Women Invest in Yourself".
Alongside these, the bank established the 'Community of Women Investors', which is designed to empower women interested in the capital market, to give them tools to conduct themselves in this world of content and to give them a sense of security and independence in the field of financial investments.
The character of Danit the thrifty will star alongside Seba Dan in the activities of the bank which opens the museums and sites to the general public for free during the Passover holiday and during the games of the Israel basketball teams for both men and women.
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