The world number one in toys, the Danish Lego recorded a 4% increase in its net profit in 2022 marked by a sustained enthusiasm for its famous plastic bricks.
Over the full year, net profit amounted to 13.8 billion crowns (1.85 billion euros) while turnover jumped 17% to 64.6 billion crowns.
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Sales increased by 12% in 2022, up in all markets, with particularly strong performances in America and Western Europe, noted the group, 75% owned by the family holding company Kirkbi and 25% by the Lego Foundation. .
Driven by the success of its franchises (Star Wars, Harry Potter) and house glories (Lego Friends, Lego Technic), the performance of the Scandinavian flagship, which has completely withdrawn from the Russian market, has not weakened after two years where its sales had benefited from the confinements linked to the pandemic.
With the lifting of restrictions, Lego, whose name is a contraction of the Danish "
play well
" ("
Leg godt
"), continued its strategy of opening new stores.
155 new stores opened during the year, bringing the number of stores worldwide to 904.
Lego, which is currently making major investments to make its bricks more durable, prides itself on producing its famous plastic toys as close as possible to consumers.
The group, which employs 27,338 people, has just inaugurated a carbon-neutral factory in Vietnam which joins those in Hungary, the Czech Republic, Mexico, China and Denmark and is building a new factory in the United States.
