TV screens and audio systems in IKEA stores (Photo: Samsung)
For the first time in Israel, a collaboration between a technology company that markets television screens and audio systems and a giant company that markets furniture for home design will offer buyers the opportunity to imagine themselves sitting in the living room of their home and enjoying a viewing experience.
Starting this month, passers-by in IKEA stores will be able to experience and experience unique viewing experiences of the Samsung TV screens that will be placed in the various design spaces, including bedrooms and living rooms.
In the first phase, the Korean technology giant will deploy about 200 screens in the various displays in the five IKEA stores in Netanya, Kiryat Ata, Beer Sheva, Eshtaul and Rishon Lezion.
The move is intended to simulate for the buyer the feeling of watching at home in the best way in perfect harmony with the designed space, so that the customers are invited to be impressed by the meticulous and precise design language of the different areas of the home and how the different screens in the spaces of the home fit together perfectly.
A visit to IKEA stores will offer a realistic experience with TV screens in the various design spaces (Photo: Foreign Relations)
Create a realistic experience
The TV screens that will be displayed in IKEA stores will be adapted to the design and size of the room and to different and diverse living environments, for example: TVs for the family living room, a smart and compact portable projector suitable for a gaming room designed for teenagers, lifestyle TVs designed for bedrooms or kitchens.
The screens that will be displayed in the stores can be purchased by scanning a dedicated QR code that will lead directly to the purchase on the Samline website, Samsung's official importer in Israel.
Samsung Israel stated
: "The connection between the worlds of technology and design is inseparable. Through the presentation of the screens in IKEA stores, we will be able to allow the customer to experience and experiment with our products in a comfortable realistic environment that simulates the meticulous appearance of the designed space and the home viewing experience along with it."
"During this, we create a one stop shop for everything that is required for a meticulously designed home, from proper planning of the space, order and organization to the multimedia experience: entertainment and audio in a meticulously designed and precisely and perfectly designed home."
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