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Personal escort in the branch: meet the Superpharm robot - voila! Of money


Super-Pharm is launching an innovative pilot to enhance the service experience in the branches, as part of which, a robot will walk among the customers of the branch, find the wanted ones, accompany them to the desired shelf and offer special offers

is anyone helping you

Super Pharm's robot (Photo: Public Relations)

Super-Pharm is launching an innovative pilot with the aim of upgrading customer service in the branches and enabling quick navigation and orientation among the dozens of categories displayed on the shelves.

The pilot will be led by a mobile robot with a wide screen for easy use and will accompany the customers who help him to the exact location of the product they are looking for.

The robot, developed by the ONE Robotix company, weighing 12 kilos and 1 meter tall, is currently stationed for a pilot period at the Kiryat Hasharon Super-Pharm branch in Netanya. When it stands at the entrance of the branch, it recognizes the customers, greets them and offers its services when a number is displayed on the screen Options:

Escort to a desired department or to a specific category

- the robot will accompany the customers to each of the selected departments such as: cosmetics, toiletries, pharmacy, optics, babies.

In addition, you can type on the robot's screen a specific category that the customers are looking for such as: perfume, wipes or conditioner, and the robot will accompany them there.

Escort for booking an appointment at the pharmacy

- The robot will accompany to a location where customers can take a turn.

Collecting a package ordered online

- the robot will guide the customers to follow it to the online order collection station, and at the same time will inform the staff that the customers have arrived and are waiting for the package.

Presentation of changing promotions

- in addition, on the robot's screen will appear a variety of changing promotions for the customers, and additional services offered by Super-Pharm, including an option to join the lifestyle club, download a Super-Pharm application, an offer for insurance and more.

The Super Pharm robot will offer special offers, help collect online orders and accompany you to the desired location (Photo: Public Relations)

The fast track to the pharmacy

Michael Mitrani, Vice President of E-Commerce and Marketing at Super-Pharm Online

: "Super-Pharm works to provide innovations and technological solutions that will improve the shopping experience in branches and at Super-Pharm Online, and among other things to alleviate the shortage of manpower.

The new robot will allow customers to reach the product they were looking for in a shorter time, pick up their shipment faster, or make the fastest route to the pharmacy."

Super-Pharm currently has about 285 branches operated through franchisees that offer pharmacy, beauty, toiletries and optics departments In addition, it operates a chain of medical aesthetics clinics under the name Beauty Clinic, and a fresh food format called Daily's (DAILY'S) using the GRAB & GO method.

  • Of money

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  • consumption

  • Super Pharm

  • Super Pharm

  • retailing

  • robot

  • Customer Service

Source: walla

All business articles on 2023-03-20

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