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Sport: Puma takes revenge on rival Adidas


The German brand posted a record result in 2022, which contrasts with the difficulties of its enemy brother.


Arne Freundt took over as head of Puma in the fall.

At 42, the CEO could not dream of a better scenario for the presentation of his very first results on Thursday March 1.

The leap of the feline in 2022 caused a sensation among all observers of the sector: + 19% in one year, a record turnover of 8.5 billion euros, 641 million euros in net profit.

"It's just huge,"

notes economist Heiko Seif, who heads the master's degree in sports business at Munich Business School.

By way of comparison, the enemy brother Adidas only experienced 1% growth with a result that remains however three times greater in volume.

In Herzogenaurach, the small town in Bavaria where the two groups were born, after the historic dispute between the Dassler brothers, who had been making sports shoes as a family for years, the fratricidal rivalry continues.

This time, Puma took the lead.

Funny detail: his success is to the credit of the current boss of Adidas, the Norwegian…

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Source: lefigaro

All business articles on 2023-03-20

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