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Compromising on salmon: the lawsuit that will win us a discount on fish - voila! Of money


As part of a settlement agreement in a class action lawsuit, it was agreed that the Beitan Wines chain would provide compensation to all consumers in the amount of NIS 800,000, by providing a 10% discount on the purchase of salmon

Against the background of rising prices, maybe now is the time to buy salmon at Beitan wines (photo: Alon Mesika)

In preparation for Passover, you can buy salmon at a 10 percent discount at the Beitan Wines chain, after District Court Judge Doron Hasdai recently approved a compromise agreement and stated in a ruling that it was a proper settlement.

The lawsuit began in June 2016. According to the claim in the application for approval of the class action, the chain published a sale for the purchase of salmon, in which it offers the public to purchase the fish at a price of 2 kg for NIS 100, without any additional conditions. The applicants approached the department The fishermen asked to receive salmon according to the sale, but in practice it was not possible to buy the product as it appears in the sale and that the product is sold as a whole fish with the head, regardless of its weight or final price. In addition, it is claimed in the request for approval of a class action that the chain required the applicants to pay for the

weight The excess of the fish beyond the sale, an amount higher than the sale amount, which was never published on the advertising sign.

In light of this conduct of the chain, the two turned to attorney Tal Rabi, who deals with complex consumer wrongs, who recognized that in this case the applicants were raising an important consumer issue, when the chain did not indicate a price per unit of measure within the framework of the sale of fresh salmon fish, did not specify about special conditions for the promotions, It did not publish a price prior to the operation and even sold fresh salmon as a unit, regardless of the unit of measure, contrary to the publications and which deserves to be brought before the court.

The respondent, the Beitan Wine Chain, for its part, claimed that all its actions in relation to the claims raised in the request for approval were made in accordance with the provisions of the law, that it acted In accordance with the provisions of the regulations and the law regarding the manner of advertising and signage of the promotions that are the subject of the lawsuit, she indicated all the necessary details according to any law in the signage of the promotions and/or in appropriate signage in the branches and in any case she did not mislead the members of the group and/or did not violate any legal obligation towards the members of the group and/or did not commit a wrong against them any wrongdoing.

In addition, she claimed that this is an online advertisement of a sale, and the previous price of the product differs from branch to branch - it is not possible to list the correct previous price for everyone.

Therefore, the network stated that it was determined that in national advertising, where the previous price differs from branch to branch, only the price of the sale will be displayed in the publication, when in addition, a note will appear prominently in the national advertisement stating that the previous price of the products in the sale differs from branch to branch.

Identified the consumer problem.

Adv. Tal Rabi (photo: Yachats)

At the end of the day, without any of the parties admitting the other party's claims, and after a mediation process before retired judge Rahamim Cohen, the parties reached a compromise agreement according to which it was agreed that the chain would provide compensation to the members of the group in the total amount of NIS 800,000, by giving a 10% discount on each A tender of frozen or fresh salmon in the fish departments for NIS 70 or more and no more than 3 kg. The benefit will be granted automatically for six months, with the option of extending it by an additional six months, depending on the exercise. At the end of this period, the balance of the compensation amount will be transferred, In addition, the chain

stated that after the filing of the lawsuit, it refined the work procedures in connection with marking products in accordance with the provisions of the law and that together with the future regulation below, it mandates to comply with the provisions of the law.

The applicants Michael Schwartzman and Warda Ogansian and their attorney Tal Rabi stated: "This is a proper, proportionate and fair settlement, which is intended to give a significant financial benefit to the consumer audience when they come to buy salmon at the respondent's branches and it is equally important that the chain will invest a lot of resources in order to prevent consumer violations of the kind It's in the future."

  • Of money


  • salmon

  • Bitan Wines

  • Class action

Source: walla

All business articles on 2023-03-21

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