Premium, labels, organic, signs of quality… By laying the foundations of his vision of French agriculture at Rungis in October 2017, President Macron had encouraged the French farm to stand out through quality and upscaling.
A classic reflex in France, where the cost of labor and normative inflation slow down, in many areas, our ability to play on equal terms on the international scene.
Rather than fighting with farms of 1,000 or 10,000 cows, the mission was given to the 400,000 French farmers to organize themselves to be in the front line on more profitable markets.
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At least on paper, the instruction was followed by the sectors: they all committed
at the end of the Estates General of Food at the end of 2017, to doing (much) more organic, Label Rouge and AOP or AOC products… In 2018, Paris drove the point home by including in the first Egalim law the objective of serving 20% AB products in canteens.
Then fixing via a plan…
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