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Angell accelerate!


The electric bike manufacturer, which already occupies a special place in the urban landscape of micromobility in the national territory, is moving up a gear by announcing a multi-year partnership with the BMW Mini group. An outcome as much as a logical continuation...

Some are talented entrepreneurs, others are visionaries.

And then a handful, like Marc Simoncini, the co-founder of Angell (among others), is lucky enough to be both.

Passionate about cycling and sensitive to ecological and mobility issues, the businessman had already smelled the right vein when he decided to join forces with the successful designer Ora ïto to create Angell at the end of 2019. The sequel: more than 5 000 bicycles sold, double-digit growth last year, and a solid brand image which largely contributes to the development of the company.

A vision that makes the difference

Obviously today, almost everyone is aware of the explosion of the electric bike market.

The excitement generated around the world of soft urban mobility makes it difficult to ignore the phenomenon.

However, a few years ago in France, betting on the advent of new modes of transport in the city was much more daring.

Despite an already competitive sector, the opportunity is seized for Angell who, thanks to the vision of its creators, manages to propose a targeted offer which is a great success.

By imagining a range of stylish, smart, versatile and safe electric bikes, the company has won over many users looking for the best urban mobility solution with its products.

A partner of choice to continue its ascent

Far from losing control in the face of the enthusiasm aroused by its frames, Angell on the contrary is attracting the attention of certain heavyweights in the mobility industry.

Among the latter, the BMW Mini group which, in parallel with its activity in the automotive and transport sector in general, wishes to get involved in a large-scale electric bicycle project.

It is with this in mind that the manufacturer has chosen Angell as a partner for the production of the first Mini brand electric bike.

This association, which runs at least until 2028, will see the birth of several new bikes, marketed from the end of the year.

At the same time, Angell intends to launch a new model every 6 months (against every 18 months previously) with the aim of offering a depth of range to reach the widest possible audience.

The other project of the start-up during this period is to continue its commercial development by deploying a distribution network more focused on omnichannel.

Digital of course, but also physical sales with the expansion of its network of retailers by the end of the year.

One thing remains obvious, Angell still has some under the pedal.

Source: lefigaro

All business articles on 2023-03-23

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