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Spain's Puig reaps the rewards of its diversification

2023-03-23T17:05:28.433Z


DECRYPTION - The group benefits from its acquisitions in niche perfumes, make-up and skincare products.


“The

buoyant winds of 2022

surprised us with their intensity

, recognizes the CEO of the Puig group

.

But it is also the result of the choices made in recent years that have paid off.”

For the representative of the third generation of the founding family of the Spanish perfumer, 2022 will have been that of a real renaissance for the owner of Paco Rabanne, Nina Ricci, Jean-Paul Gaultier, Uriage and even Charlotte Tilbury.

If the group had already exceeded its pre-crisis level of activity in 2021, it reached last year, a year ahead of schedule, the turnover target it had set for 2020. While the closure of stores due to the pandemic had caused its sales to plummet from 2 to 1.5 billion euros in 2020, these have since more than doubled, to 3.6 billion euros (+ 30% over a year).

Approaching 640 million euros, its gross operating surplus (Ebitda) recovered in the same proportions, allowing the group to preserve its margin, at 17.6%

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Source: lefigaro

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