Javier Calamaro is an artist who is not only a rock enthusiast.
He also shows a passion for the culinary art, inherited from his family.
And after having dabbled in a television program in which he cooks, he has now
just launched his own olive oil and balsamic vinegar on the market.
He did it with the firms
Olivícola Laur and Acetaia Millán,
respectively.
In the business, the investment is made by Calamaro and the Millán Family accompanies the development of the product, the brand image and bottling.
Proceeds from sales go to the artist.
For now, a first batch of 5,000 bottles
of each product
has been made (the oil is divided by 1/2 liter and the vinegar in 250 cc containers).
Calamaro and Gabriel Guardia, general manager of Olivícola Laur agreed to move forward with more options according to demand.
The Millán family owns other businesses in the country linked to supermarkets and wineries.
She owns Átomo Supermercados and the Los Toneles, Mosquita Muerta Wines, Fuego Blanco and Abrasado wineries.
It also has the Casa Tapaus distillery, Carnes Millán, among other businesses.
One of the wineries is exclusively dedicated to the production of
high-end wines
.
Meanwhile, the other three produce products from all price segments.
The Laur olive farm was founded in 1889 and produces more than 600 tons (close to
1 million bottles
of olive oil per year) through its brands Clásico Extra Virgin Organic, Blend de Terroir Cruz de Piedra Organic, Blend de Terroir Altos Limpios , Blend de Terroir Medrano, Gran Mendoza Premium, Contraviento and Gran Laur.
The firm occupies first place in the ranking of the 100 best olive producers in the world and is also one of the first in the local market.
With its products it reaches China, Japan, Germany, Canada, Switzerland, Brazil and the United States, among other countries.
For its part, Acetaia Millán is the
only factory in Latin America
certified by the Consorcio del Aceto Balsamico de Modena, Italy.
For several years he has been collaborating with the production of olive oil and balsamic vinegar for other artists, such as the musicians and composers
Nito Mestre and Juanchi Baleirón
, the main vocalist of the band Los Pericos.
Now Javier Calamaro is joining the same initiative, with his brands
Calamaro premium extra virgin olive oil and Calamaro premium balsamic vinegar.
The musician has a television program called
"La Cocina de los Calamaro"
that is broadcast on Canal El Nueve on Sundays at noon, and was the kickoff for the launch of olive oil and vinegar.
"We come from a family with a strong gastronomic culture and olive oil has always been essential in our house, which is why producing our own oil and vinegar today is much more than a brand on a label, it is quite an event," he says. Javier Calamaro.
The oil is a blend of the Arauco and Arbequina olive variety and is produced in Altos Limpios, Lavalle, Mendoza, Argentina.
The balsamic vinegar is from the Ugni Blanc varietal, from farms in Valle de Uco, also in Mendoza, and is aged for one year, the producing firm commented in a statement.
NE
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