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Dolce & Gabbana launches its offensive in perfumes and cosmetics


DECRYPTION - The Italian luxury brand is internalizing its beauty business, which until now has been operated under license.

Dolce & Gabbana settles under the dome of Galeries Lafayette Haussmann, in Paris.

The Italian brand inaugurates, on Tuesday, a space dedicated to its ranges of perfumes and make-up, on a podium dressed in its blue Majolica pattern.

"The investment is apparently totally unjustified given the size of the French market, but it is emblematic of our ambitions in this sector," says Gianluca Toniolo, CEO of Dolce & Gabbana Beauty.

The fashion house founded in 1985 by Domenico Dolce and Stefano Gabbana created this subsidiary in 2022, after ending its licensing contract with Shiseido.

The Japanese cosmetics giant had recovered in 2016 the perfume license of Dolce & Gabbana, until then entrusted to Procter & Gamble.

This activity has a business volume (retail sales) of 1.2 billion euros.

It is 20% of that of the group.

“The desire to develop ourselves in beauty is not new, D & G has been making perfumes for more than thirty years, details Alfonso…

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Source: lefigaro

All business articles on 2023-03-30

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