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A decrease along with an increase: Which branches were affected by shopping for Passover compared to last year and which branches grew? (Photo: ShutterStock, Shutterstock)
A test conducted by the Gamma company, which deals with the management and clearing of credit cards, reveals recent data on the behavior of consumers in Israel in the run-up to the holiday (Passover 2023) and the purchases they make with credit cards during the preliminary preparations for Seder night, a period that is often characterized by increased consumption, especially in the buying of gifts, electrical appliances, clothing and the food.
According to the findings, it appears that the trends in consumption during this period are mixed this year compared to the year 2022 that preceded it, since there were decreases in the sales of finishing branches as well as increases in consumption in other branches.
How much do we spend on holiday gifts?
https://finance.walla.co.il/item/3567099
Which branches were affected this year in terms of consumption and sales and which areas actually grew?
The computer industry shows an increase of about 17% in the shopping cycle (photo: Yehcat)
Buy more, spend less
The industries in which there was an increase in shopping cycles:
the branch of gifts and home products
- an increase of about 11% was recorded, alongside a decrease in the average purchase price of about 3% from NIS 148 to NIS 143.
The cosmetics industry
- there was an increase of about 5% in the shopping cycle, an increase in the average purchase amount in the industry of about 3% from NIS 308 to NIS 316.
The computer industry
- there was an increase of about 17% in the shopping cycle, average purchase amount - unchanged at about NIS 308.
In the electrical and electronics industry, Gamma identified the most significant decrease this year (8%) compared to last year (Photo: ShutterStock)
Electricity is expensive
The industries in which there was a decrease in the shopping cycles of the Israelis this year:
the fashion and footwear industry
- there was a decrease of about 2% in the shopping cycle, when the average purchase price in this industry decreased by 5% from a sum of NIS 198 to a sum of NIS 188.
The electrical and electronics industry
- there was a decrease of approximately 8% in sales turnover, a decrease that was also reflected in the average purchase amount (approximately 2%) from NIS 1,292 to NIS 1,266.
Ariel Ganot, CEO of Gamma: "We have identified industries that are experiencing a decrease in purchases compared to last year and those that are showing the opposite." (Photo: Yaron Waltzer)
A decrease versus an increase
Ariel Ganot, CEO of Gama:
"We see that the Israeli public is preparing for Passover and making purchases with credit cards in preparation for it.
During the preparation for the holiday, we identified branches that experience a decrease in shopping compared to last year and there are branches where we see an increase in consumption.
It will be interesting to see whether the holiday weekdays will be "shopping" days that will benefit businesses, or whether the Israeli public will choose to go out into nature and travel." The
test was conducted based on shopping data from the last 4 weeks - ending a week before Passover compared to the same period last year.
Gamma Management Vaslica is a financing company from the Phoenix Group that has been operating for over 24 years in providing financing solutions and financial services for businesses (One-Stop-Shop) nationwide.
The company provides financial services to approximately 15,000 businesses in Israel, in several areas of activity - clearing credit cards as a consolidator and discounting credit card vouchers, loans to businesses, financing against real estate assets, financing against relays, factoring, financing imports and equipment and financial business guarantees. After approx
. 22 years of activity, the company was registered in June 2021 for trading on the Tel Aviv Stock Exchange.
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consumption
electronics
credit cards
expenses
Shopping
Holiday
Passover
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