Business with Attitude: discover the five finalists and vote for your favorite project!

After more than one hundred and twenty application files, then the selection of ten semi-finalists, we present to you the five business creators who were chosen by our selection jury for the final of the Business with Attitude Madame Figaro prize (1): Charlotte de Fayet, who took over and revived Molli, a century-old high-end knitwear brand;

Floriane Addad, founder of MyTroc, which designs digital tools to reduce overconsumption and waste;

Aude Guo, of Innovafeed, which raises flies to feed livestock and pets and to fertilize the soil;

Marie Blaise, at the head of Gustave, the construction school for people in retraining;

and Salomé Géraud, from Drive tout nu, which aims to make zero waste accessible to all.

Their profiles say a lot about the desire for impact of women entrepreneurs in France, their ability to create or preserve jobs, to boost technology and research in the major causes that are shaking up the world and society. .

To invent, convince, and produce differently.

To

your votes!

Business with Attitude 2023 Awards: and the five finalists are...

In images, in pictures

See the slideshow05 photos

See the slideshow05 photos

A tailor-made acceleration program

Since their selection, these five entrepreneurs have benefited from a tailor-made support program: acceleration program with Google for Startups, at Station F;

training in positive impact strategies with Élisabeth Laville, founder of the firm Utopies, and B Corp;

fundraising pitch training and public speaking coaching...

In video, dive into the making of the Business with Attitude prize

The winner, designated during a ceremony organized in April, will benefit from a one-year media coverage within Madame

,

and

.

In addition to the Business with Attitude Prize, the Public's Choice Prize will be awarded - Internet users are invited to vote for their favorite from April 4 - and the Potentielles Prize (with the Diversidays association), to support a less visible.

The Business with Attitude Prize (1) is a start-up in itself, an ecosystem that is developing thanks to these talented women, and especially for them.

Good discovery.

(1) Organized with the partnership of the La Poste group, EY, Nespresso, Google, BNP Paribas, Engie, The Ladies Bank by Oddo BHF, Bpifrance, France 2030 and Messika.