“The crisis has led consumers to invest more in beauty. This is true in hair products, skincare, but also and above all in perfumes, the category that is growing the most in the selective market.”
By presenting, at the beginning of February, record results for L'Oréal in 2022, Nicolas Hieronimus, its managing director, insisted on the excellent health of the fragrances market.
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This flagship segment of the cosmetics industry, whose sales have increased on average by 3.7% per year since 2016 according to Euromonitor, is close to 50 billion euros.
The owner of Armani, Yves Saint Laurent and Mugler fragrances has widened the gap on its rivals in 2022.
Global fragrance sales jumped by 17%, and those of L'Oréal by 23%.
Enough to consolidate its position as world leader regained in 2020, with nearly 11% market share according to Euromonitor, ahead of Coty (Burberry, Gucci, Calvin Klein, Chloé, etc.) and LVMH (Christian Dior, Givenchy, Guerlain, etc.).
Read also Stronger than ever, L'Oréal is widening the gap
L'Oréal had lost...
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