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The Israeli companies that have become partners in commemorating the memory of the Holocaust - voila! Of money

2023-04-17T12:13:34.066Z


In recent years, many Israeli companies have become active in preserving the memory of the Holocaust. We have collected some examples


Photo wall at the Holocaust Museum in Washington.

The need to dub has become in recent years the need to preserve (Photo: ShutterStock)

Until a few decades ago, the memory of the Holocaust and heroism was part of the Israeli way of life.

The survivors walked among us.

They were relatively young people who marveled at rebuilding their lives and it seems that in most cases the main problem was how to get them to talk, tell and share.



In recent decades - and even more so in recent years, the number of survivors has begun to dwindle.

Today there are less than 150,000 survivors in Israel and from this number thousands are lost every year.



As a result, many companies considered themselves responsible for preserving the memory of the Holocaust.

Some of them did this through activities among their employees and hosted Holocaust survivors who would tell their stories, some of them integrated it into their field of work and became partners in technological solutions that would help preserve the memory.

We have collected some such examples.

"Memory in the living room" at the Silverfort company (Photo: Public Relations)

Silverfort Cyber ​​Company

At the Silverfort cyber company, which develops a platform to protect user authentication and enables organizations to prevent cyber attacks that make use of stolen identities.

They chose to take part in the 'Remembrance in the Living Room' project and host on the eve of Holocaust Day Ilana Nachsoni, a 83-year-old Holocaust survivor who was born in Poland and immigrated to Israel in 1947. Ilana is the grandmother of an employee of the Silverport company, so she decided to come and tell the story of the heroism she experienced.

The meeting will take place at the company's offices in Hajj Towers in Tel Aviv.



Moran Tziper, co-CEO of the Living Room Remembrance

and one of the founders of the project: "We were very excited to see Silverport's choice to take responsibility for the Holocaust memorial and hold a memorial in the living room at the office.

We were especially happy that one of the employees in the company turned to her grandmother, Holocaust survivor Ilana Nachsoni, and asked her to come and tell the story in the company.

Transferring the story from the survivors to future generations is a national mission.



In a reality where about 40 Holocaust survivors die every day, we must ensure that every survivor has a living room in which to tell their story and encourage as many of the following generations as possible to carry the torch of memory and promise to keep the memory alive and relevant.

The mobilization of the business sector, just like Silverport did, shows how the economic locomotive of the economy can also be the social locomotive and make the world a better place that lights the way."

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Yaakov Cohen is hosted by the BUYME company (Photo: Public Relations)

At BUYME, they chose to host and hear the story of Yaakov Cohen, a second-generation son of Holocaust survivor parents.

Cohen told the company's employees the story of the survival of Hungarian Jews in the Holocaust, through the personal and inspiring story of his parents.



His father, Shalom Aryeh Cohen, born in 1919, managed to avoid being drafted into the Hungarian army for a long time, but was eventually caught and sent to labor companies, and from there he was taken on a long journey to Mithausen where he was released.



His mother, Raizel (Shoshana) Cohen née Gottlieb lived in a Hasidic/Zionist home but was unable to reach Israel before the Holocaust.

She was sent to Auschwitz and from there to a forced labor factory and ended the Holocaust in Germany.

Finally, Ya'akov explained to the excited employees about the revival of his family, about the house and the family lineage that his parents established in Israel.



Tomer Cohen, CEO of BUYME

: "It is a great privilege to host Yaakov and to hear the inspiring story of his family.

We wish health and longevity and that we will always be remembered and not forgotten."

Pinchas Golan, a Holocaust survivor, was a guest of the fintech company "Blue Wine" (Photo: Public Relations)

The Israeli fintech company, Bluevine

As part of commemorating Holocaust Remembrance Day, dozens of employees of the Israeli fintech company, Bluevine, met

Pinchas Golan, a lone 88-year-old Holocaust survivor

living in Nes Ziona, who shared his personal and moving story with the employees.


Pinchas was born in Kiev, Ukraine, the only son of his parents who was 7 years old when the war broke out.



Pinchas moved the company's employees to tears when he told how as a 7-year-old boy he saw his grandfather, grandmother and father murdered before his eyes, while he was sent with his mother to the extermination camp, Auschwitz, where the two were separated.

Pinchas later discovered that he was the only survivor in the family, while his mother was murdered in Auschwitz and he himself survived the war with difficulty and great hunger until the age of 12. Later, he was privileged to become a soldier who fought for the State of Israel.



"It was a tremendous privilege for us, to meet a Holocaust survivor face to face in 2023, in days when there are few who are still with us. We thank Pinchas for honoring us with his presence and sharing his moving story with us firsthand," concluded the company's employees.



The technology company Digital Turbine, which operates in the world of mobile application advertising, together with the JCDecaux company, hosted Holocaust survivor Jackie Ofen for an emotional meeting in which he revealed to dozens of employees his difficult testimony about the inferno of the past Holocaust.

A dedicated application for youth trips to Poland (Photo: Public Relations)

Code for Israel, in collaboration with the D-ID company and the training center "HaM'e'er"

Connect the younger generation: in preparation for Holocaust Remembrance Day, Code for Israel, in collaboration with the D-ID company and the Inspirational Training Center, developed a unique application that will accompany youth trips to Poland.



The application contains tools for optimal management of Holocaust memorial trips, both in Poland and in Israel, and included in it: building tutorials, managing a personal diary for the student, tracking workshops, new tools for transferring memorial content.

One of the tools embedded in the application is Creative Reality™ Studio from the D-ID company that allows you to animate characters from the memory of the Holocaust and hear them tell stories about the events that happened then.

Thus, thanks to the application, the trainings will be conducted in a more innovative way and the contents will also be adjusted and connected to the younger generation.



Yasmin Lukach, the founder of Code for Israel

Moserat: "This project is one of 40 projects, but it is especially exciting because of the timing in which it arrives. On the one hand, we see with pain the generation of survivors that is dwindling, and on the other hand, technological development that will allow them to be remembered in new and more effective ways, so that the younger generation will also be involved in the promise to remember And don't forget."

Ahuva Yanai, CEO of Matan (Photo: Public Relations)

Matan organization in collaboration with the Heroes and Heroines of Beauty Association

The Matan Investors in the Community organization, in cooperation with the Heroes of Beauty Association in an exciting project for Holocaust survivors "fulfilling small dreams for big people".



In the first half of the day, the survivors will go through grooming, fun and relaxation stations.

At the end of the day, in a festive ceremony, the "Heroine of Beauty" films will be awarded.

The event aims to make a dream come true for a large number of survivors, heroines and heroes and to give them an opportunity for one day to receive full attention, to be happy and to be pampered - to receive small gifts, which they did not receive in their youth.

The event places an emphasis on the intergenerational connection, so the participants are men and women in the IDF, singers and artists.



At the end of the event, the organizers gave all the participants a variety of gifts, purchased from donations.



Ahuva Yanai, CEO of Matan: "It is a great privilege to take part in this important and exciting project, alongside participants and volunteers and a large number of IDF retirees, most of whom served for many years in key positions and participated in the "Witnesses in Uniform" campaign. They all live and breathe the connection with Holocaust survivors. , donating and volunteering.

Hank and Bronka Gronicki, Avinoam Bartel's parents (Photo: Public Relations)

Gornitsky GNY Attorney's Office

On Holocaust Remembrance Day, the GNY attorney's office will host Avinoam Bartel, the only son of Holocaust survivors, born in Poland and the father of Mia Bartel Nir, the firm's VP of Marketing, Communications and Business Development.

Avinoam will tell the story of the heroism of his father Henk and mother Bronka, who went through the horrors of the German occupation in Poland - he was under Aryan papers and she was on the run, until they were miraculously saved, leaving behind murdered family members, and immigrated to Israel in 1957.



Col. Abinoam Bartel

was born with the establishment of the State of Israel in 1948 in Poland, an only son, immigrated with his parents who were saved from the Holocaust to the Land of Israel in 1957 after the gates of Poland were opened to immigrants who sought to immigrate to Israel when the government changed ("Aliyat Gomulka" ), is married to Tamar (she is also retired from the armed forces - retired as a colonel), father of four children and grandfather of five grandchildren (soon to be six) and lives in the city of Ramat Gan.

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  • Holocaust Remembrance Day and Heroism

Source: walla

All business articles on 2023-04-17

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