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Fashion, industry, education... At the Business with Attitude evening, these women who are changing the world


Aude Guo, co-founder of Innovafeed, wins the Business with Attitude 2023 award, and Charlotte de Fayet, head of Molli, the People's Choice award. At the Gaîté lyrique in Paris on Thursday April 20, the beating drums finale once again showed that women can...

What makes the depth of time?

Sometimes, the incredible energy that women put, at the heart of a planetary crisis that upsets all our deadlines, to meet the head, the challenges, to invent tomorrow and create new solutions.

We are told that everything is dark, screwed up?

They answer: no, because that's what we're going to do!

This is how Thursday, April 20 in the evening at the Gaîté lyrique, in Paris, a few hundred meters from the Pompidou Center and the Conservatory of Arts and Crafts, five brilliant women set fire to the annual evening of the Business with Attitude prize. Madame Figaro (1).

The seventh Business with Attitude award ceremony

In images, in pictures

See the slideshow27 photos

See the slideshow27 photos

Write down their names for good: Charlotte de Fayet, who took over and revived Molli, a century-old high-end knitwear brand;

Floriane Addad, founder of MyTroc, which designs digital tools to reduce overconsumption and waste;

Aude Guo, of Innovafeed, which raises flies to feed livestock and pets and to fertilize the soil;

Marie Blaise, at the head of Gustave, the construction school for people in retraining;

and Salomé Géraud, from Drive tout nu, which aims to make zero waste accessible to everyone through bulk sales.

Remember that it was Aude Guo who won the Business with Attitude prize, and Charlotte de Fayet, the public's favorite prize.

And relive with us an evening full of colors, tensions, emotions, full of hope and intelligence.

Behind the scenes, the jury deliberates and votes under high tension (Paris, April 20, 2023).

Sheraz Debbish / Say Who




It all starts at 7:30 p.m. when a crowd of 350 guests, notably from the worlds of business, communication and creation, enters the large hall.

Under the masterful baton of Morgane Miel, business editor-in-chief of Madame Figaro, the speeches are linked.

Laura Pélouard, assistant editor of the weekly, retraces the fundamentals of a prize that combines transformative business and respectful leadership.

Then Bruno Bonnell, Secretary General for Investment in charge of the France 2030 plan, immediately gives his support to the competitors present.

And, drum roll, it is then up to the five finalists of this seventh season of the Prize to reconnect with the art of the pitch to expose their personal journey and that of their company.

You have to listen to these women to grasp from one to the other all the talent of coach Martine Guillaud (1) who accompanied them in the preparation.

On the stage of the Business with Attitude prize, pitching means daring to reveal one's strengths and doubts, planting the fundamentals of each project firmly in the ground, and explaining, in an accessible language, the most complex innovations or the most daring more unexpected.

Each entrepreneur is unique, rolls up her sleeves and rolls out her figures.

Each also answers the questions of a demanding jury (2) who have set up their quarters on part of the stage.

All amaze with their striking force and their straight-line strategies.

Aude Guo, co-founder of Innovafeed and winner of the Business with Attitude award (Paris, April 20, 2023).

Sheraz Debbish / Say Who

Two winners, from the fashion industry

In the end, Aude Guo won out, she who has already worked with Innovafeed on a remarkable industrial scale in France and the United States.

And if this spectacular entry into the already global and coveted insect breeding market finally won the vote, it is also because it is proof that female engineers and/or scientists can lead the changes. of tomorrow .

"We had to invent everything," sums up this 36-year-old Franco-Chinese.

The public, who also voted online - more than 2,500 votes this season - chose Charlotte de Fayet, whose brand delights with its delicacy and joyful comfort.

Charlotte de Fayet, owner and manager of Molli (Paris, April 20, 2023).

Sheraz Debbish / Say Who

Another guest on stage, Tatiana Jama, co-founder and co-president of Sista, shook the audience by recalling: "I'm going to break the mood, but do you know how many venture capital

funds have been raised by women in the last two years



That's all."

Before adding: “We don't finance women to help them, but to seize the exceptional opportunity they offer us, with their businesses, and to earn money alongside them.

Because these women will earn money.

Finally, Susan Oubari (3), renowned expert in breathwork, shared with the audience a breathing/inspiration break with her American talent for both relaxing bodies and opening minds.

"Let us only be told women entrepreneurs, France does not have enough of them", concluded Morgane Miel.

Madame Figaro

, more than ever, continues her commitment alongside them, for a more resilient, innovative world, concerned with people and all living things.


Organized in partnership with La Poste, EY, Nespresso, Google, BNP Paribas, Engie, The Ladies Bank by Oddo BHF, Bpifrance, France 2030 and Messika Paris.

(2) Actress, voice and eloquence coach, Martine Guillaud is also the author of

You will love to speak

, ed.

Robert Laffont, 211 pages, €19.

Available on


Source: lefigaro

All business articles on 2023-04-21

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