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Hélène Nguyen-Ban, founder of Docent the Tinder of art

2023-05-03T04:15:20.653Z


Propose unpublished works that we will want to collect? This is the bet of the Docent application launched by Hélène Nguyen-Ban. To the challenge of quantifying artistic emotion.


A Soulages at the entrance.

L'

Outrenoir

and its flat tints, in the quilted semi-darkness of an atypical Parisian apartment where works of art can be guessed everywhere, like an astonishing intimate journey to be deciphered.

This is one of the first paintings purchased by Hélène Nguyen-Ban.

At the time, still a student in Montpellier, she tried to reconcile her studies and her new metropolitan life after an African youth.

Since then, she has continued to surround herself with works of art.

After ten years at LVMH launching Marc Jacobs ready-to-wear, then three dedicated to pimping the image of Nina Ricci, the collector who became a gallery owner with the VNH adventure (2013-2019) is now launching Docent, an application called to become the Tinder of art, that is to say able to bring works of art closer to those who appreciate them.

A disruptive start-up at

chief strategy officer

(CSO), Mathieu Rosenbaum, professor, researcher and holder of the chair of applied mathematics at the École polytechnique de Paris.

Winner of the 2020 Louis-Bachelier prize – a European prize that recognizes major contributions to mathematical modeling in finance and financial risk control –, and of the Quant of the Year prize in 2021, he is an ace in quantitative finance.

In video, What is the Business with Attitude Award?

At Docent, he puts together a small battalion of brains to optimize his scientific methodologies and develop an algorithmic recommendation technique applied to contemporary art, capable of capturing the tastes and colors of users to lead them to the works they will love and desire. collect.

CQFD.

Seventy galleries and institutions from twenty-six countries curate artists – 1,000 today – and their works – 10,000 at present.

Or how, from works manually tagged according to fifty criteria (movement, brushwork, layout, composition, the emotion provided, etc.) and liked by the user, Docent will be able to take everyone one step further , from discovery to discovery.

“The algorithm, continues the

chief executive officer

(CEO), is able to screen texts, identify words that qualify an artist's practice – universe, inspiration, theme, etc.

– and then make

deep connections

by bringing artists together beyond basic visual criteria.”

She had the intuition of this new model in front of a report which explained how, for the first time, a machine had beaten a player of go, "an even more complicated game than chess", and even became more intelligent than the player. …

docent

From the Latin “docens” (teacher), present participle of “doceo” (to teach).

In its Anglo-Saxon translation, it is a volunteer worker who acts as a guide or mediator in a museum or art center.

A collector

To transpose it to the arty model, Docent researchers create neural networks that think differently from a human being, without being biased by emotion, with the idea of ​​putting artificial intelligence (AI) at the service of the collector .

The idea is not to recommend mainstream artists, those who have the most online content, but to go further, pushing beyond the perimeter of each one to get them out of their "echo chamber", and why not buy on the platform, from 500 €.

The project has already won over the BPI, which awarded it two grants, in the deeptech label last year and I-Nov this year.

Hélène, whole and determined, is about to start the fundraising marathon.

The lady makes few concessions.

Evidenced by his collection.

Long "awful" works for his daughters, a subject of shame vis-à-vis their classmates.

For their mother, a lifeline.

In the Parisian living room, large canvases invade the walls and tell a beautiful curiosity.

“In Paris, my collection dates from ten years ago, takes up the one that has since moved to London.

There are a lot of Asian antiques – this drum, 18th century temple cupboards – Ethiopian chairs… It's a mix between antiques and contemporary art, with very established artists, like the Colombian Oscar Murillo, the Belgian Harold Ancart , who lives in New York, Raphaela Simon, who lives in Berlin, Pol Taburet, a very young artist who lives in Paris, the American Sterling Ruby, whose work with fabrics makes me think of African batik fabrics, the Cameroonian Pascal Martine Tayhou,

My head, my brain and my culture are rather Western.

My spirituality is in Asia, and my heart in Africa.

I have a very strong, visceral connection with African artists

Helene Nguyen-Ban

This arty world tour responds to his.

"My greatest capital is to have lived eighteen years in Africa, to have a Vietnamese father, an Alsatian mother, and to live between Paris and London."

French high school in Cameroon, Togo and Ivory Coast.

In the latter country, his mother is a professor of philosophy.

Her father works in coffee and cocoa – his daughter has retained an "obsession with chocolate", marked by a childhood spent barefoot in the back of pick-ups, visiting plantations and opening beans to eat. taste the raw material.

At 18, arrived in France for her studies – “the biggest shock of my life.

I had never worn a sweater, I didn't know anyone…” – she persists and acclimatizes to Montpellier.

She dreams of art history, her father of HEC.

It will be Sup de Co Montpellier,

a bridge between two worlds.

Then luxury in Paris and elsewhere, for LVMH and Nina Ricci.

A life at a hundred miles an hour.

“My head, my brain and my culture are rather Western.

My spirituality is in Asia, and my heart in Africa.

I have a very strong, visceral connection with African artists.

In London, "where the sun sets at 3 p.m.", she has just succeeded Catherine Petitgas for three years at the head of Fluxus Art Projects, a non-profit offshoot of the French Institute in the United Kingdom, dedicated to supporting art. contemporary art on both sides of the Channel.

In twelve years of existence, more than one hundred and fifty artists have already been supported.

My spirituality is in Asia, and my heart in Africa.

I have a very strong, visceral connection with African artists.

In London, "where the sun sets at 3 p.m.", she has just succeeded Catherine Petitgas for three years at the head of Fluxus Art Projects, a non-profit offshoot of the French Institute in the United Kingdom, dedicated to supporting art. contemporary art on both sides of the Channel.

In twelve years of existence, more than one hundred and fifty artists have already been supported.

My spirituality is in Asia, and my heart in Africa.

I have a very strong, visceral connection with African artists.

In London, "where the sun sets at 3 p.m.", she has just succeeded Catherine Petitgas for three years at the head of Fluxus Art Projects, a non-profit offshoot of the French Institute in the United Kingdom, dedicated to supporting art. contemporary art on both sides of the Channel.

In twelve years of existence, more than one hundred and fifty artists have already been supported.

contemporary art on both sides of the Channel.

In twelve years of existence, more than one hundred and fifty artists have already been supported.

contemporary art on both sides of the Channel.

In twelve years of existence, more than one hundred and fifty artists have already been supported.

Read alsoHow to estimate, how to invest: the 11 questions about art and money you dream of asking

Art without borders

She devotes to this “charity” time stolen from her weekends and her family – a husband and three daughters aged 19 to 17.

A new way, for the woman who is also a member of the International Committee of the Tate and of the Asia-Pacific Committee of the Center Pompidou, to continue the process begun with her gallery;

bring little-known international artists to France and show French people who lack visibility at international fairs.

Installed for six years in Yvon Lambert's former space, and sold before the pandemic to Zwirner, the VNH gallery "allowed him to make his passion a job and to understand the workings and behind the scenes of the art market" .

So when global confinement led to the digital shift of this world, the "momentum" had come to dare Docent, this intelligent facilitator of arty connections.

She has never resold one of the works in her collection.

We remember pieces by Andres Serrano or Damien Hirst.

For her, “art is a way to reunite my fragmented identity between Asia, Africa and Europe.

I am inspired by artists from these different places in the world that I pose around me, and all these works are part of my family.

Each of them retains its share of mystery.

docent-art.com

Source: lefigaro

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