From right to left: Patrick Lasparago, CEO of Carrefour's International Operations Uri Kilstein, CEO of Carrefour Israel Arik Danon, French Ambassador to Israel Nir Barkat, Minister of Economy Alexander Bomfred, CEO of Carrefour Group (Photo: Lens Productions)
About a year after the signing of the agreement between Electra Consumer Products and the French retail chain Carrefour, and after a long period of preparations, construction, regulation, standards and approvals, closure of active branches, renovations and an investment of NIS 250 million, 50 branches of the food giant in Israel opened this morning, and another 30-50 branches are expected to open by the end of this year.
After a visit byPrime Minister Benjamin Netanyahuand Economy Minister Nir Barkat last night, the official launch ceremony was held this morning, in the presence of senior international executives, alongside senior local management: Alexander Bomfred, CEO of Carrefour Group, Philip Houza, Chairman of the Board of Directors of Carrefour Group, Patrick Laspergo, CEO of Carrefour International, Uri Kilstein, CEO of Carrefour Israel, Zvika Schwimmer, CEO of Electra Consumption, Danny and Mikey Salkind, controlling shareholders of Electra and Eyal Eli, chairman of the workers' committee.
They came to cut a ribbon and coupon. The Prime Minister and the Minister of Economy, last night at the opening of the Carrefour branch (Photo: Kobi Gideon / GPO)
"Together we will build a strong and stable society"
The branches open in three formats depending on the regions in which they are located: Carrefour City (the neighborhood stores), Carrefour Market and Carrefour Hyper (discount stores), and the prices in the chain will differ on the same products depending on the format.
Patrick Lasparago, CEO of Carrefour's International Operations: "Carrefour is proud to officially launch the Carrefour Israel chain today with the opening of the first 50 branches across the country, as part of Carrefour's international development strategy, in accordance with Carrefour's plan by 2026. We are convinced that Carrefour Israel will provide a real solution to Israeli consumers and significantly improve their purchasing power."
Uri Kilstein, CEO of Carrefour Israel: "Today an earthquake is happening in the Israeli food market. For the first time in history, an international retail chain, one of the world's leaders, is entering Israel and in one moment 50 branches are about to open with a supply of over 1,000 Carrefour products.
We have made across-the-board price reductions on existing products, and Carrefour will be relatively cheap compared to competitors in the city, and cheaper outside the city in discount complexes. After the launch, we will continue to push forward and by the end of the year we will convert another 35-50 branches, and together we will build a strong and stable company here that will set the tone in the food retail market."
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Carrefour private label olive oil (Photo: Walla!
"Break the old and wrong equation"
Eyal Eli, Committee Chairman: "Today we are pleased to announce to the Israeli public the launch of the French Carrefour chain, which will provide both quality and inexpensive products at the same time. Carrefour will break the old and erroneous equation and give consumers struggling with the highest quality products that can be found, but without their prices breaking their pockets.
At the same time, consumers will enjoy a shopping experience that will be unlike what they know and know. I am the chairman of the workers' union and the company's employees are harnessed to the success of the chain, and we take this opportunity to note that the management's relationship with the union is dedicated to the success of the chain, and it does not contradict the welfare of the employees, but the opposite. It contributes to their well-being. We invite consumers from now on to go to the Carrefour branch closest to your home and see the wonderful news we brought to Israel."
Carrefour Private Label Products (Photo: Walla! System, Walla! Silver)
Carrefour Online: You don't have to visit branches
In addition, in parallel with the launch of physical branches throughout the country, the Carrefour Online website was launched. In the first stage, the site will operate in the gradual opening of online distribution areas in order to emphasize a good level of service, and later the nationwide distribution will expand to additional distribution areas.
The site was built in cooperation and will be operated by the "Online Retail Partnership", which is experienced in operating a super online service throughout the country for several years (Quik Super Online Service). Many resources have been invested in the site to create an innovative, convenient and efficient shopping experience.
Carrefour will increase competitiveness in the retail delivery market and will be a significant player vis-à-vis competitors. On the Carrefour Online ordering site you will be able to find the variety of Carrefour products available in the physical branches.
Carrefour Online for online orders(Photo: screenshot from the website)
Promise tens of percent savings
In the chain's branches in Israel, you can find a variety of more than 1,000 products of the house brand Carrefour out of tens of thousands of products that exist and are sold in European markets. The house brand products are offered in about 82 categories, including: food products, organic products, toiletries and cleaning products and non-food products of European quality and unbeatable prices.
In a comparison conducted by the chain for about 30 different leading products, it was found that the basket of products consisting only of house brands is about 60% cheaper than a basket of products comprised of parallel products from other leading brands.
Our reservations to the above comparison: it is possible that the price for the corresponding carrier product was taken from the most expensive brand and that the discrepancy does not accurately reflect reality. We estimate that in practice, if you adopt all the products in the comparison cart against other products you purchase, not necessarily the most expensive, you will discover a gap of about 20-30%, which is not insignificant anyway.
The chain's private label cart comparing prices with leading comparable brands (Photo: Walla!
About 1,000 house brand products: price examples
French Bakery – Carrefour's bakery has a rich variety of fresh pastries that come from France and Europe, made according to French recipes and baked in the branch throughout the day. Among the variety: a classic French baguette for 4.90 NIS, a large butter / chocolate croissant for 3.90 NIS, a traditional French flan cake for 29.90 NIS
, Carrfour BIO - The organic department has a rich variety of products and dozens of gluten-free and sugar-free products. Sample price of organic pasta: 5.90 NIS, organic tomato puree for 8.90 NIS, organic sugar-free soy drink for 6.90 NIS, milk/dark chocolate for 6.90 NIS.
Dry food products – a wide range of products, from pastas and rice to sauces and spices. Sample prices: a variety of types of pasta for 2.90 NIS, pasta, tomato paste (3 pcs) for 6.50 NIS, Thai jasmine rice for 7.90 NIS, basmati rice for 8.90 NIS, cumin/sweet paprika/turmeric/curry powder for 3.50 NIS.
Babies - a quartet of wet wipes without fragrance DELICATE for 12.90 NIS, six wet wipes enriched with aloe vera FRESH for 17.90 NIS, diaper cream and baby protection without perfume for 9.90 NIS.
Carrefour's discount branch in Ra'anana: highlighting leading products (not of the brand) offered at good prices (Photo: Walla!
Cleaning the house – dozens of products from the kitchen through the bathroom to the laundry room. Cleansing gel with bleach Power Javel for 5.50 NIS, dish liquid for sensitive skin with flower scent for 6.90 NIS, kitchen and bath scrubbing cream with bleach for 6.90 NIS, laundry gel (2.475 liters) for 16.90 NIS, concentrated fabric softener 1.5 liters for 9.90 NIS.
Pharm and toiletries – In addition to the feminine hygiene products and razors for men and women that were launched, new products are joining Carrefour's pharmacy and toiletries departments: Soft shampoo for 5.90 NIS, roll-on deodorant for men for 5.90 NIS, spray deodorant for women for 7.90 NIS, a quartet of toothbrushes for 6.90 NIS, gum-flavored children's toothpaste for ages 3-6 for 4.90 NIS, mouthwash for 7.90 NIS, Cotton swabs (300 pcs) for 5.50 NIS, 3-layer confort nose handkerchiefs for 5.90 NIS.
Carrefour Outlet – A department that offers hundreds of variable non-food products that will be sold according to 5 price levels: up to 5 NIS, 10 NIS, 15 NIS, 20 NIS and up to 50 NIS. Among the products: arts and crafts, stationery, toys, fitness products, party equipment and more.
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