"The key is simplicity and speed." Emmanuel Macron is due to unveil this Thursday his strategy to "accelerate" the "reindustrialization" of the country. In an interview for the weekly Challenges, the president unveiled the main lines of his project with the flagship measure of "hypersimplified procedures" to "halve the deadlines" of a new industrial establishment in France.
The head of state intends to "reinvest more in turnkey sites, strengthen the use of brownfield sites, also in order to reconcile industrialization and non-artificialization" of soils. "The priority for big investors, whether it's data centers, car factories or large battery plants, Americans, Asians or Europeans, is speed. You can offer them billions in aid, if you take two years to investigate a procedure and it is cubic meters of paper, failure is assured," he said.
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"I call for an agenda to simplify and accelerate our procedures, by mobilizing all actors involved in these decisions," he added. "The key is simplicity and speed", "especially in the face of China and the United States".
"If we don't win the battle of industrialization... »
President Macron opens, by this interview and Thursday's meeting at the Élysée, a long economic sequence that is part of his attempt to revive his five-year term after the pension reform crisis. And he is focusing on the reindustrialization of the country, described as "the mother of battles" -- after having tackled pensions, long presented in Macron as "the mother of all reforms".
"Reindustrialization means creating purchasing power, financing our social model, building a future for our children, attracting innovation and talent from all sectors, reducing the foreign trade deficit. And then, of course, stop the dropping out of this France of territories, "he pleaded in the Challenges.
🔴 EXCLUSIVE. For the head of state, the reindustrialization of France is "the mother of battles" and will allow the French to obtain "good salaries" The interview in full https://t.co/3KKkGhhN00 pic.twitter.com/rtJ8czVmtH
— Challenges (@Challenges) May 10, 2023
"If we do not win the battle of industrialization, we will not be able to win that of full employment, give back prospects and projects to the territories and therefore cement our national unity again," he insisted.
This Thursday, he must specify his strategy and in particular the main axes of the bill "green industry" which will be presented Tuesday in the Council of Ministers. It aims to decline the aid supposed to make it possible to compete against the ambitious industrial policy of the United States.
He will then go to Dunkirk, in the North, for announcements on a new plant for electric vehicle batteries. And on Monday, it will host in Versailles the sixth edition of the "Choose France" summit to attract foreign investment.
