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Facing the Eurovision Final: The Brands Behind Noa Kirel - Walla! money


Highlights: Noa Kirel will perform tonight in the Eurovision final with "Unicorn" after performing superbly in the semi-finals of the contest on Tuesday. Domino's Pizza has launched "Medley Pizza" in honor of Doron Medley, who created the Israeli song for the upcoming competition. Coca-Cola Israel has launched a festive and limited collectible edition of Coke and Coke Zero cans, signed by the singer. Deli has launched the 'Dozoa' category on the Deli app.

Ahead of the Eurovision final, we examined which brands and organizations in Israel have mobilized to support Noa Kirel: from those who have been with her for a long time to those trying to hitch a ride on the back of Unicorn

Noa Kirel will perform tonight in the Eurovision final with "Unicorn" after performing superbly in the semi-finals of the contest on Tuesday, improving her chances of making it to the top, at least according to bookmakers. It seems that the competition has not generated so much interest among Israeli audiences for a long time. Maybe it's the star who has become an Israeli icon that is familiar in every home, maybe that's the case, when residents of the south are crowded with security rooms and cultural events are canceled in the center – and maybe it's just our desire to engage, for a change, not in a legal revolution, protest or rounds of fighting, but in costumes, dancing and music.

Noa Kirel was a huge Israeli brand even before the Eurovision Song Contest, but the final of the contest, which will be broadcast tonight from Liverpool, brought interest in her to a new high - and with it the interest in her as a sales promoter. This field is no stranger to Kyrell, there are companies that have accompanied her for a long time and used her services as a well-known presenter long before the current twist in her career. Other commercial entities are simply trying to jump at the chance and profit from the unprecedented interest in Kyrell and Eurovision.

Pizza Dominos composes a hit pizza for the Eurovision Song Contest 2023 (Photo: PR)

Doron Medley's Pizza

Domino's Pizza has launched "Medley Pizza" - the hit maker's favorite pizza that is participating for the 8th time in the international Eurovision Song Contest.

Medley, songwriter, composer, musician, music producer and singer created the Israeli song "Unicorn". To be presented tonight by Noa Kirel at the final event.

As someone who has written and composed many songs for prominent singers in Israel, Medley has become in recent years the "leader of the genre", with five songs he wrote that represented Israel in the competition: Boy performed by Nadav Guedj, Made of stars performed by Hovi Star, Toy performed by Neta Barzilai - the song that won in 2018, Feker libi performed by Eden Helena who was supposed to represent us in the song competition in 2020 and of course Unicorn by Noa Kirel.

On the occasion of the European Song Contest 2023, Domino's Pizza is launching a unique version of Doron Medley's favorite pizza with all the toppings he loves: goat gouda, parmesan, kalamata olives, garlic confit, cherry confit and oregano

Today is the last day - the pizza was launched in a limited edition, for one week only between the dates between 07/05 and 13/05 and its price will be 86 NIS or at the price of a special meal: Classic Medley + family pizza for 62 NIS.

Dominos Pizza Medley Pizza - in honor of Doron Medley, who created the Israeli song for the upcoming competition (Photo: Or Danon)

Signed: Noa Kirel

For the First Time: A Special Cans Edition of Coca-Cola and Coca-Cola Zero with Noa Kirl's

Signature Coca-Cola Israel has launched a festive and limited collectible edition of Coca-Cola and Coca-Cola Zero cans, signed by Israeli superstar Noa Kirel. The cans will be marketed and distributed in all supermarket chains in Israel in a special edition for a period of one month, until May 26, regardless of the result of tonight's final. Our representative is a star and she deserves it.

The launch of Noa Kirel's cans took place last week at the Dizengoff Center Mall in Tel Aviv, where the star signed live cans of Coca-Cola Zero.The move is part of the singer's ongoing collaboration with the beverage brand, which included the song "Panthera", and will also include narration of her for the holiday campaign.

The Coca-Cola brand has always been connected to the world of music and collaborates with the greatest artists to create special editions that become collectibles all over the world, and now in Israel as well.

Noa Kirel with her signature can of Coca-Cola (Photo: PR)

Phenomenal hospitality

Preparing to host tonight's Eurovision final with friends or family in your private living room? Yango Deli launched the 'Doz Foa' category especially for the occasion.

The category on the Yango Deli app, in collaboration with Coca-Cola and its collaboration with Noa Kirel, will offer discounted prices tonight (May 13) for carbonated cans (branded with Noa's photo and signature), beers, snacks, nuts, pizzas, ice cream and disposable products. Everything you need for a well-thought-out friend screening!

Among the deals in the category: Shikma 5 beer for 2 NIS, Carlsberg Loma for 26 NIS, Toborog can 37 ml 500 for 2 NIS, Flipaz - pretzels covered in milk chocolate 18 NIS, potato chips 9 grams 200 for 2 NIS, Bamba 25 grams 80 for 3 NIS, Apropos 16 for 3 NIS, sunflower seeds roasted Gat 16 for 2 NIS, mixed nuts and cranberries 16 NIS, Delicious pizza 16 for 2 NIS, Ben & Jerry's 48 Paint for 2 NIS and more...

YANGO said: "Like the entire State of Israel, we at Yango are excited about Noa Kirel's performance in the Eurovision final and wish her the best of luck! Anyone who organized a viewing evening to support and encourage our representative remotely will be able to fall into the category we created that will both reduce costs and upgrade their accommodation. It will be phenomenal"

Phenomenal hospitality with Yango Deli, special offers in honor of the Eurovision final on the categories of hospitality products (Photo: PR)

On screen in central Liverpool

At the beginning of the year, Strauss Ice Cream launched unicorn cassette ice cream, so when Noa announced the song - it was clear that some kind of tribute had to be made in honor of her song and participation in Eurovision.

This week, after much thought and effort, a huge billboard went up in central Liverpool with the inscription "Hey, have you seen a unicorn maybe? Good luck to our representative! At the Eurovision final."

Noa, by the way, was exposed to the illuminated sign and was very excited.

Strauss in honor of Eurovision, a sign in Liverpool (Photo: courtesy of McCann)

A moment before the Eurovision song was unveiled, with all eyes and expectations on her, the PUMA brand and Noa met for a quiet and clean photo shoot in the studio, a moment before she embarks on the most challenging and special period in her career.


Just before Eurovision and the madness all around, Puma chose to empower Noa herself, in front of the camera lens of Simon Almalm, the art director of Factory 54.

The focus of the photography day was not the collection, but Noa, 21, who leads one of the strongest brands in Israel and tonight represents us in the Eurovision final."

Noa Kirel filming for PUMA Factory 54 (Photo: Simon Almalm)

Noa Kirel filming for PUMA Factory 54 (Photo: Simon Almalm)

Gett's gesture

As a tribute to the song "Unicorn" that represented Israel in tonight's Eurovision final, the taxi symbols within the app were changed to unicorns.

As of last week, the taxi symbols and icons on the Gett app were changed to unicorn symbols all over the country as a tribute to singer Noa Kirl's song "Unicorn".
This evening, Kyrell is expected to take to the world's biggest stage and represent Israel in Liverpool, England, and this is the travel app's way of encouraging and circumcising from afar.

Daniel Korkus, VP Marketing at Gett: "We wish Noa great success in representing the country on the international stage and are confident that her performance will be nothing short of phenomenal!"

unicorn gett - Gett's tribute in honor of Eurovision (Photo: PR)

"Doz Foa" of ice cream

The Leggenda ice cream chain is preparing for Eurovision with a limited edition of the Unicorn ice cream "Doz Fois".

The Legenda glader chain chose its own way of expressing support for our Israeli representative with a limited edition of Unicorn ice cream: ice cream in gum flavors and pink and light blue unicorn colors.

Legenda's unicorn ice cream will join the flavors of ice cream online, especially ahead of Eurovision and in the hope that the song Unicorn will bring the "dos fois" to Israel in the Eurovision final that will take place tonight.

Price per serving: from 16 NIS.

Genda Unicorn Ice Cream Eurovision edition (Photo: Yaara Gidron)

What will you drink? Unicorn!

In honor of Eurovision, the bar and restaurant group "Einstein" presents Unicorn Cocktail

in honor of Eurovision in Liverpool and the appearance of Israeli representative Noa Kirel with the song Unicorn, the bar and restaurant group "Einstein" specially concocted a unique UNICORN special that will be served in the group's various bars: Elichemist, Norder, Wine Bar Quarter, Farouk in the market.

The cocktail was concocted by the group's mixologist Noam Or, the alchemist and owner of the Alchymist Bar in Jaffa.

The cocktail consists of: vodka, lemon, lychee, strawberry, almond extract and is decorated with gold glitter, sour carpet, lollipop and pink granny hair.

Unicorn Cocktail, the cocktail in honor of Noa Kirel (Photo: Assaf Carla)

The Post Office's deer grew a foundation

Israel Post also decided to express support for Noa Kirel and surprise with the company's logo, the post office's reindeer, who dressed up as a unicorn in honor of Kirel.

The mail deer is the eternal symbol of Israeli society and in honor of the semi-finals, and later also in honor of the final, he wore a horn and rainbow and wished the Israeli delegation good luck.

This is also an opportunity to mention that although many people mistakenly think that the Israel Post symbol is the deer, in fact it is a deer, and as mentioned, at least for the next few days, they said unicorn.

Israel Post Unicorn (Photo: Israel Post Instagram page)

  • money
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  • Eurovision
  • Eurovision
  • Eurovision 2023
  • Noa Kirel
  • Unicorn

Source: walla

All business articles on 2023-05-13

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