Ready-to-wear: who is Naumy, Primark's French competitor?

In the middle of the long alleys that overflow with tops, dresses, sneakers, sunglasses and other accessories of all kinds, Sandra, 38, is looking for an outfit for a baptism in the Naumy store in Fresnes (Val-de-Marne). "I need a dress, shoes and a clutch, and I think I can find everything here," hopes the cleaner, who knew the brand in a TV report on the upcoming opening of its first store in Paris intramural, 1,500 m2 in the heart of the Bastille district. After focusing since 2014 on the Île-de-France, the French brand is eyeing the capital and major cities with about twenty openings scheduled by the end of the year in Marseille (Bouches-du-Rhône), Vaulx-en-Velin (Rhône), Strasbourg (Bas-Rhin), or three stores in Belgium. Target: 100 stores against 40 currently.

Subscribe to read more

Already a subscriber? Sign in