The free newspaper 20 minutes launched this Tuesday its television channel dedicated to Île-de-France, which succeeds the channel IDF1. The 20-minute TV programmes take channel 32 of the DTT in the Paris region, which IDF2008 has occupied since 1 and aim to seduce young urban workers by combining local information and entertainment.
Among these programs is "Salut l'Île-de-France", a daily news program presented by Olivier Quéméner, who already officiated on IDF1, just like Jacky, at the helm each week of the music magazine "Jacky aux platines". A "six-minute news tour" will be offered daily "with journalists from 20 Minutes TV and 20 Minutes", while the newspaper's sports specialists will receive an athlete every Friday at 16 p.m. in the program "The Crusaders, you know". Broadcast online on 20minutes.tv, the channel will also focus on interactivity with "viewers" who move "fluidly" from one screen to another. It will be able to rely on the one million readers in the Paris region claimed every day by the paper edition, as well as on the 3.3 million Ile-de-France residents visiting its website each month.
Series and documentaries in the evening
The channel IDF1 was partially sold last year by the JLA group to the Belgian group Rossel ("La voix du Nord", "Le courrier picard", etc.) which also controls 20 minutes. The new channel is published by the company Ensemble TV, of which Rossel took control last year, an operation validated by Arcom, the regulator of audiovisual media. Ensemble TV's capital is held 51% by Rossel France Investissement, 34% by JLA (the group of producer Jean-Luc Azoulay, at the initiative of IDF1) and 15% by 20 minutes.
With 20 minutes TV, the Rossel group extends its influence in the local TV community, where it has already launched Wéo Nord-Pas-de-Calais and Wéo Picardie, for La Voix du Nord, and created, in partnership with other regional daily press groups, the company Territoires TV. As a member of this society, 20 Minutes TV will be able to rely on programs designed for the Territoires TV network to feed its schedule, such as the society and debate magazine "Extra local". Enough to complete the "two fresh hours" of content promised each day in addition to series and documentaries planned in the evening.
