NEOSTRATUP makes the link between physical and digital

The use and increasing efficiency of digital tools have become major challenges in the understanding of markets by companies and various project leaders. In addition, the digital offers that have emerged with the development of these opportunities have largely contributed to an acceleration of the digitalization of the market.

The various technological innovations that result from the use of Web 3.0 or artificial intelligence offer still new possibilities, and can contribute to the consolidation of an offer, if properly exploited, or represent a heavy opportunity cost when they are totally rejected or ignored.

NEOSTRATUP works with structures aware of these challenges and wishing to initiate a digital transition in certain aspects of their offers while maintaining consistency with its DNA and values.

In its support, the main objective of the firm is to build a digital transition where it can represent a gain, by creating a synergy with extra-digital approaches.

A balance between digital and traditional approach

It is possible to be fully aware of the role and potential of digitalization, as is obviously the case at NEOSTRATUP, without swearing by the use of digital tools in all situations. Each company evolves with its own objectives, values and convictions and, within the consulting firm, it is readily considered that it would be counterproductive to want to suddenly convert organizations that request support.

It is therefore above all a question of not succumbing to the effects of market trends by investing in a project or in tools that would not be in line with the objectives of a company. Which, ultimately, could represent a loss of market competitiveness or a mismatch with customer expectations, the opposite of the expected effect. This is why NEOSTRATUP offers support for both purely digital and hybrid projects.

Strategic plan on a synergistic mode of action

At NEOSTRATUP, we are also convinced that the most effective projects are synergistic operations that are consistent in their mode of action without falling into formats that are already too common. The implementation of digital is no exception to this rule, and requires the deployment of new strategies that are aware of the challenges represented by this type of transition.

A synergy that is reflected in the grouping and development of the different elements of the project, with the objective of developing an effective, innovative, but realistic action plan. A synergy that can also be found in the development of a crossover strategy reconciling the expectations of already loyal customers and that of potential customers with different perceptions of physical and digital. Such synergy can thus offer a greater number of accessible outlets for the companies supported.

Market, marketing or competition studies, SEO analysis, advice on the target audience or implementation are all areas of expertise that NEOSTRATUP offers for the support of structures and project leaders.

The strategy consulting firm also offers crisis simulation workshops, with the aim of helping executives improve their working and management methods. The objective is, for the participants, to put in place innovative strategies to overcome an obstacle and strengthen their adaptability capacities, as a digital transition may require.