Cyber attack. Medium and small businesses also need immediate assistance in the event of an attack (Photo: ShutterStock, None)
Responding to cyberattacks has become a necessity in recent years, and two Israeli entrepreneurs decided to turn it into a kind of "emergency service" regardless of the size of the wallet required.
The entrepreneurs, who come from the cyber field, identified the gap that exists between the preparedness of large companies for cyber events and those of medium and small events, and decided to fill the void by establishing the cyber company ProPro, which operates in the field of incident response.
Profero has developed an autonomous solution based on supporting technology that enables a response to remote attacks and eliminates the need for cyber professionals to reach the field as part of a response that in the past was manual.
The solution is based on the experience of the company's entrepreneurs in the field and the response to attacks is provided by the company around the clock to government organizations and various businesses experiencing a cyber event in real time.
The company actually operates in a kind of emergency format familiar to us from the various emergency services such as the police, Magen David Adom, hospitals and the fire department. Unlike them, however, Propero also acts as a kind of "community therapist," preparing companies to deal with cyber incidents as part of preventive activity.
Not much is known about Profero's activity, which operates under a cloak of secrecy designed to enable it to act more freely against attackers, besides encouraging processes to improve preparedness for cyber events as part of their prevention process, which in its view can prevent a large part of the damage caused by attacks experienced by companies, along with assistance in a shorter recovery time for them.
The Incident Response market stood at $14 billion in 2022, and according to international market research firm The Brainy Insights, the bulk of the market (39%) is small and medium-sized businesses (including startups) in North America.
The company's data also shows that the main solutions provided in this field were through cloud security, and that it is estimated that it will reach $83.1 billion by 2032.
FROM LEFT: OMRI SAGEV MOYAL AND GUY BERNHART MAGEN, FOUNDERS OF PROPERO (PHOTO: PROFERO)
Field of Activity: Cyber
Established Date: 2020
Founders: Omri Segev Moyal (35) who serves as the company's CEO, and Guy Bernhardt-Magen (43) CTO.
Employees: About 40, spread between Asia, the US, Europe and Israel.
Total fundraising since its inception: 0. The company operates out of its revenues as a bootstrap, with the company's profits being the company's growth engine.
Among the company's clients: various government corporations in Israel and abroad, medical companies, banks, insurance, retail, hotels and start-up companies.
Other companies operating in the field: Mandiant (acquired by Google for $5.4 billion in March 2022) and Cigna.
From the CEO: "We are concentrating on providing service and technology to organizations and small and medium businesses from Israel and around the world, for whom a cyber attack may have critical consequences.
The attackers do not discriminate between the companies, and it was important for us to provide a solution even for companies that lack access to skilled cyber personnel and advanced technology.
From the day the company was founded, we have had the belief that a combination of people, dedicated technology and advanced processes makes it possible to reduce, and even prevent, damage from a variety of cyberattacks, from the simplest to the most complicated."
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