Despite inflation, Coca-Cola is sparkling more than ever. In the opinion of François Gay-Bellile, CEO of Coca-Cola Europacific Partners (CCEP) France, which bottles and markets the brands of the American giant in France, the crisis of purchasing power has not weakened the taste of the French for festive and convivial drinks. "Since the unexpected impact of Covid, commercial performance is solid and our categories of sodas, energy drinks and iced teas are doing well," he said.
Regardless of the fact that the labels of consumer products have swelled by nearly 20% in two years in France, the French still refuse to sacrifice "pleasure" products and those related to conviviality. A phenomenon that has benefited in recent months the confectionery, dairy products, spreads but also and especially the players in soft drinks.
The king of sodas takes advantage of it. The volumes of its flagship brand Coca-Cola Original, pleasure product par excellence, increased by 0.8% over the first four months of the year according to panelist Nielsen. Ditto for...
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