They will have to comply with the law. Four new influencers were pinned by the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) on Friday for disregarding the rules on commercial partnerships, while the law on influencers was adopted on Thursday.
After Illan Castronovo and Simon Castaldi on Thursday, they are now six in total to have their names revealed publicly. They must now post these injunctions on their accounts concerned, for a period of 30 days. Among them, Capucine Anav, famous since her participation in the sixth season of "Secret Story" in 2012, then for her position as a columnist for a year in "Touche pas à mon poste".
The DGCCRF accuses the 32-year-old influencer of having "implemented misleading commercial practices" on her Snapchat account by evoking the "properties and unproven results" of a product or by alleging a natural or biological composition of a product when this information was false.
An administrative injunction was therefore notified to her to stop these practices with the million and a half people who follow her on the networks.
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Anthony Matéo, former candidate of "La Belle et ses Princes" and many other programs, is also targeted. In question, his Instagram and Snapchat accounts, on which he presented, among other things, "hyaluronic acid injections performed by a beautician who does not have the quality of doctor required to perform such medical acts".
The Debled family implicated
Léa Montchicourt and Gaëtan Debled, star couple of the show "Les Mamans" broadcast on 6Ter, are also concerned by the DGCCRF's injunctions about their respective Instagram accounts, which have a total of more than 300,000 subscribers.
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After investigation, it was shown that the couple was paid "by business partners to promote their products or services in their communications. However, the communications in question did not mention their commercial intent on all the video sequences of the published content, "notes the DGCCRF on its website.
The couple is therefore enjoined in turn to comply with the obligation to indicate the commercial nature of their Instagram posts if applicable, and the name of the company for which they communicate.
