He entered the house one fine morning in January 2000. "Crossing the gantry of the Issy-les-Moulineaux premises, with an intern's badge, I did not imagine the extent of the opportunities that Coca-Cola would offer me," says Mickaël Vinet. The new president of the American giant in France has devoted his entire career to him, particularly in the management of sports partnerships, in France and internationally.
Originally from a small village in the Southwest, near Cognac, he grew up in the primary school where his parents taught. "A modest football, tennis and skier player," he considered following the family path and becoming a physical education teacher. In the end, this travel enthusiast was tempted by another adventure.
Undecided, he joined a preparatory class in Bordeaux that led him to the ranks of the Audencia business school in Nantes. On the first day, he discovered the association that organized the triathlon in La...
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