The last few months, it should be remembered, have been apocalyptic for French ready-to-wear. After the resounding bankruptcy of Camaïeu in September, the requests for receivership (André, Kookaï, Gap France, Kaporal, Go Sport ...) multiplied at the beginning of the year, as did liquidations (San Marina, Cop.Copine...). The haemorrhage was violent but it only affected French and mid-range brands, which moreover accumulated the same pitfalls. Unaware of their clientele, their collections were inadequate; Their store networks were oversized and their online presence far too weak... Losing momentum for years, often in debt, their strategic choices were no longer tenable.
The announcement, made on Monday by the Japanese Fast Retailing (Uniqlo), to close 55 stores of the clothing brands Comptoir des Cotonniers and Princesse Tam Tam (out of 136 in France), propels the crisis into another dimension.
"Adapting to market developments"
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