Corporate responsibility for environmental and social impact is increasingly being questioned. Siegwerk, a global supplier of inks and coatings for packaging, has played a crucial role in promoting sustainability within the industry. The company is committed to producing packaging solutions that promote a circular economy for the industry, as well as supporting sustainable transitions throughout its supply chain.
Like many companies, Siegwerk has taken a step-by-step approach to developing its sustainability strategy. "We started our sustainability journey by thinking about how our products could better contribute to the circular economy," says Alina Marm, Head of Sustainability and Circular Economy at Siegwerk. "This has allowed us to lay the foundations for a completely new sustainability strategy, with a broad scope. It covers carbon neutrality goals and diversity as a quantifiable goal, but also looking at conditions within our supply chain and building transparency around those conditions so we can continue to improve over time.»
For Marm, the three main aspects that define sustainable packaging are true circularity, carbon neutrality and fairness in the supply chain: "Carbon neutrality means zero emissions, and fairness in the supply chain means that no one suffers due to business practices."
The need for transparency of corporate sustainability data is growing. Consumers are better informed about greenwashing and no longer take companies' word for it when it comes to sustainability claims. Special interest groups, such as NGOs, also publicly highlight the discrepancies between commitments and corporate performance.
There is enormous regulatory pressure to put sustainability reporting on an equal footing with financial reporting. And that's a game changer. It will be much easier for consumers to look at the data and make decisions about which products to buy and which businesses to support," says Marm.
But this is an area that is seriously lagging behind. A survey conducted by Deloitte in April 2022 found that only 3% of consumer companies report producing sustainability data that is as accurate and verifiable as their financial data.
Siegwerk is one of the first companies in its sector to commit to reporting on the carbon footprint of its products. "It's imperative to take a holistic approach to sustainability," says Marm. "It's not just about doing what's right and right, it's also about staying competitive and ensuring the sustainability of the company."
To find out more about how Siegwerk can help you transform your packaging to make it more sustainable, visit the www.siegwerk.com/en/home.html website.
By Carla Brown, Head of Corporate Communications, Circular Economy Specialist at Siegwerk