What if a robot did your shopping for you? Or at least, gave you a hand to know which products to choose according to your desires and your budget? This is the purpose of the new tool launched by Carrefour on its e-commerce site this Friday, June 9. Nicknamed Hopla, this chatbot is not a simple window of exchange. It integrates OpenAI technologies, artificial intelligence, and in particular GPT 4. "We are the first to use ChatGPT in the retail world," said Alexandre Bompard, CEO of Carrefour, during the presentation of this "intelligent assistant" on Thursday. It's about improving our customers' shopping experience and saving them time. »
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