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Codex Labs: When plant science flourishes in the service of the skin

2023-06-08T08:52:05.722Z

Highlights: Barbara Paldus is the founder of Codex Labs, a dermocosmetics brand based in France. The brand offers 3 different ranges with different powers. Each of the Codex Labs collections is clinically tested in France, before being placed on the market. All products are made from plant stem cells. The products are certified vegan and cruelty-free. The company will launch on June 1st in Paris in the premises of the Hôtel Particulier Montmartre. It can also be found online on its eshop and at its partner retailers: Noc, Bliss and Ecco Verde.


On the way to the democosmetics of the future, with botany as the only anti-skin problem. Introducing Codex Labs, the brand that takes essence in plant biotechnology.


Founded in 2018 by Barbara Paldus, the dermocosmetics brand Codex Labs is making a bold bet to reconcile beauty, naturalness and technology. Its creator, an inveterate scientist who fell into the pot since childhood, has a rich entrepreneurial and technological background internationally. It alone is taking the first steps towards plant-based biotechnological dermocosmetics around the world.

Getting a makeover with the timeless powers of plants

With more than 40 U.S. patents filed to her credit, this serial green-entrepreneur has created large companies in the field of biotechnology and computer science. Her experience as a mother of a little boy with severe allergies (especially to phenoxyethanol) led her to take a closer interest in skin products. This is how this brilliant "citizen of the world" develops "PreservX" a fermentation-based preservation system of 5 natural ingredients to preserve the skin and its microbiome. Without knowing it, Barbara is drawing a new future with a revolutionary, sustainable and respectful turn in more ways than one.

An affordable solution based on plant biotechnology

After being refused by industrialists (who favor petrochemicals), she bought an Irish company and discovered all their knowledge of traditional medicine until the 14th century. Building on this success, Barbara embarked on the adventure of Codex Labs with the ambition to respond with powerful formulas (quite natural for a scientist) to all skin problems encountered on a daily basis.

First developed in Ireland, then in England and the United States, it was in 2020 that this new generation of skincare from Silicon Valley was established in France. The products are certified vegan and cruelty-free. His latest Shaant line is developed with Dr. Raja Sivamani, a renowned dermatologist and Ayurveda. On average, the development of a range requires 3 years of work. All products are made from plant stem cells. Up to sugar cane tubes. Goal for the year 2025? A negative coal footprint. Each of the Codex Labs collections is clinically tested in France, before being placed on the market. Despite a titanic work and a substantial research budget, the brand wants to remain accessible. This is evidenced by its prices which oscillate between 12 and 84 € depending on the range used.

3 patented collections for all skin types

Today, Codex Labs offers 3 different ranges with different powers. The "BIA" Collection (which means "food" in Gaelic) which treats the hydration and removal of dead cells from dry, flaky and itchy skin. The "ANTÜ" (God of the Sun of the Mapuche) collection, which prevents aging, repairs the skin barrier by reducing irritation and inflammation related to exposome. And "SHAANT" (which means peace in Hindi) which regulates sebum production, reduces inflammasome and refines the pores of oily and acne-prone skin. Each product pays tribute to the country from which it draws the secrets. Its worldwide success is based on 3 hero products of the brand: the moisturizer "Bia Skin Superfood", the "Antü Serum Skin Barrier" and the cleanser "Shaant Foaming Balancing". Namely that the products of the 3 ranges complement each other and can mix.

An official launch in Paris in summer 2023

As with a desire to always be as close as possible to its users, Codex Labs has gone so far as to create an online tool to follow the evolution of its acne. Simply send a selfie to the skin analyzer to generate advice and recommendations provided by artificial intelligence software. In full expansion, the young company of 20 people (scattered between Asia, Europe and the United States) will launch on June 1st in Paris in the premises of the Hôtel Particulier Montmartre to present its new products. It can also be found online on its eshop and at its partner retailers: Nocibé, Blissim, Zalando and Ecco Verde.

Source: lefigaro

All business articles on 2023-06-08

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