This is a consecration for the strategy carried out for years by the issuer of the Ticket Restaurant. This former Accor subsidiary has been listed on the stock exchange since 2010. It has just entered the CAC 40. Already a member of the CAC 40 ESG since September 2022, the value was expected for a while to integrate the flagship index of the Paris Stock Exchange.
"If this had not happened, life would have gone on," says Bertrand Dumazy, CEO of Edenred. Joining the CAC 40 is a source of pride for Edenred and its 12,000 employees. It is also a source of pride for the France. The restaurant voucher is a French idea, which has irrigated the whole world. Even though we only generate 16% of turnover in France, Edenred is a French success story. Our story is one of international development and happy digitalization."
The Restaurant Ticket now represents only 44% of turnover
Even today, Edenred is best known for its Ticket Restaurant. However, the company has expanded its offer to many other services in recent years, to the point that its flagship product now represents only 44% of turnover.
Present in 45 countries, Edenred has focused on three main product lines: employee benefits (Restaurant Ticket, Kadéos gift card, coverage of teleworking costs, etc.), professional mobility solutions (Mobility Ticket for tolls, fuel, car parks, etc.) and business-to-business payments. A winning strategy.
Claiming a leading position in most of its activities, the former Accor Services now has 52 million users, via 1 million corporate customers and 2 million merchants and restaurateurs. Since 2016 (the year Bertrand Dumazy took over at the head of the group), turnover has doubled to €2 billion. Net income also doubled, while market capitalization increased nearly fourfold to more than €15 billion. This is almost as much as Sodexo, which has just split in two, to in turn better value its employee benefits and rewards business. It is also much more than its former parent company Accor, which is worth 8.6 billion euros on the stock market.
Acquisition at more than one billion
"From a company that emitted paper, we have become a digital company," adds Bertrand Dumazy. Edenred has been able to adapt to a changing world. We were pioneers in the arrival of the card and now in mobile payment."
Edenred's latest acquisition – the largest in its history – is a case in point. For 1.3 billion euros, the group has just acquired the British start-up Reward Gateway, which has developed a platform of services for companies that recruit and seek to motivate their teams (discounts on leisure and gyms, rewards in gift vouchers, psychological assistance, etc.).
By being a member of the CAC 40, Edenred comes into full swing. The beginning of a new adventure. "Constraint creates talent. We will be keen to do even better," promises Bertrand Dumazy.