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At least once a week": this is the frequency with which nearly one in four French people consumes pizza, according to an OpinionWay study published in August. After Pizza Hut and Domino's Pizza, another American behemoth is about to try its luck on the French market: Little Caesars Pizza, the third largest pizza chain in the world. "The France loves pizza and now has never been a better time to bring Little Caesars to the country," the company said in a statement released in late November. If no opening date has yet been specified, the arrival of the sign is for "soon", according to information collected by Le Figaro.
Founded more than sixty years ago in Michigan, Little Caesars Pizza is one of the most popular fast-food chains across the Atlantic. His pizzas made from pretzel dough quickly became a bestseller. Above all, the channel claims the invention of an innovative concept, called "Hot-n-Ready". The principle? Offer the customer a wide freedom of choice in the elaboration of his pizza and a preparation in real time.
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French consumers will love our Hot-n-Ready concept, the brand predicts. No other fast food chain can offer such pizzas with high-quality ingredients." Little Caesars also highlights its value for money, particularly attractive. "Our pizzas cost no more than six euros in some European countries, which is much lower than the prices charged by the competition." This is actually five euros less than the average selling price of French pizzas (11 euros according to Gira Conseil).
Like many American chains, Little Caesars Pizza has chosen franchise development to establish itself in France. "Little Caesars is looking for franchisees," announces the brand, which however sets several conditions. "Ideal candidates will need to demonstrate a passion for the industry and a deep understanding of local markets. They will also have to have $ 1.5 million in liquid assets and $ 2.5 million in net worth," the statement said. Aspiring entrepreneurs will especially have to be able to open "at least 25 stores in five years".
One last point that says a lot about the goal of the future competitor of Domino's and Pizza Hut: to crisscross the territory. Before that, Little Caesars must win the favor of French pizza lovers. "We strive to appeal to the palate and the behavior of the local consumer," says the brand, which, in addition to the France, also has Germany and the United Kingdom in its sights.
