The measure, announced by the government, is struggling to find its audience. Carrefour, 2nd player in food distribution in France behind E. Leclerc, will not "sell at a loss" of fuel, announced Wednesday its CEO Alexandre Bompard, during a hearing before the Economic Affairs Committee of the National Assembly.
The ban "on resale at a loss has been a very important principle of trade since 1963," said Alexandre Bompard, also president of the Federation of Commerce and Distribution (FCD) which represents a large part of the sector, adding that "we must not open this Pandora's box".
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Tuesday evening, it is the CEO of TotalEnergies Patrick Pouyanné who said refuse to sell at a loss his fuels and that it "will not go lower" than the current price of 1.99 euros per liter currently set in the service stations of his group in France, he warned Tuesday, questioned by a journalist of the program "Daily".
On Saturday, Prime Minister Elisabeth Borne had lifted an old taboo by announcing, in Le Parisien, that fuel could be sold at a loss. This measure, which will be the subject of a draft law, should enter into force at the beginning of December for a period of six months.