The former boss of Franprix (Casino group) appointed head of Picard frozen foods

Cécile Guillou, former boss of Franprix (Casino group), will be appointed head of the brand specializing in frozen Picard from October 1, AFP learned Wednesday from the shareholders of the group, confirming information from the specialized media LSA.

"Recognized managerial leadership"

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Cécile is a woman of projects, sensitive to innovation and new technologies with a recognized managerial leadership, "says in LSA Moez-Alexandre Zouari, unfortunate candidate for the takeover of the distributor Casino and co-shareholder since 2020 of Picard with the British fund Lion Capital. "She knows the trade and stores very well," says the one who is also owner of the Stokomani and Maxi Bazar bazaars and an important franchisee of the Casino group, especially under the Franprix brand. She is due to take up her duties on October 2, the communication from the Zouari family group told AFP.

Cécile Guillou, 41 years old and a graduate of HEC, was from 2018 to September 2022 Executive Director of the same Casino Group brand, of which she was also a member of the Executive Committee. She will replace at the head of Picard Cathy Collart Geiger, who had left the company in mid-August by "mutual agreement" with the shareholders of the company, she had also told LSA, "after three years spent as president of Picard Surgelés". The brand has an annual turnover of around 1.7 billion euros and a thousand employees in France.