The online bank Boursorama, a subsidiary of Société Générale and a key element of its strategy, shortens its name to Bourso and adds an English-style "bank", it announced Wednesday. From October 2, "Boursorama Bank changes its name and logo to become BoursoBank!", says an email sent to customers, a name presented as "simpler" but also "more accessible and more universal to speak to the greatest number".
This announcement comes two days after the presentation in London of the main strategic lines of the new CEO of Société Générale Slawomir Krupa, which had disappointed the markets, the title ending the day on a plunge of 12%. "Socgen" then had great ambitions for its online bank: it became the only growth vector in terms of the number of retail banking customers in France with the objective for Boursorama to increase from 5 million currently to more than 8 million in 2026.
To do this, the future BoursoBank will have to temporarily abandon profitability, effective since the beginning of the year, because of the investments necessary to win over customers. This will cut 150 million euros in gross operating income between 2023 and 2025, said Société Générale on Monday, before results qualified as "substantial" for Boursorama, greater than "300 million euros from 2026".
See alsoBoursorama consolidates its position as leader in online banking
Competition gets organized
In the online banking sector, competition is organized. Crédit Agricole's dedicated subsidiary, BforBank, announced on Tuesday that it wanted to democratize its clientele after having long courted a wealthy population, and thus go from some 200,000 customers currently to 3 million in 2030. Like Boursorama, she is evolving her visual identity to be perceived as more modern.
The subsidiary of BNP Paribas Hello bank! intends to benefit from the agreement concluded at the end of June with Orange, which ends its banking activity, to grow and reach one million customers. The French market is also whetting the appetite of foreign "pure players", the British Revolut and its 2.5 million customers in France or the German neobank N26, which plans to increase from 2.5 million to 5 million customers in France by 2025.