His nickname "liquid gold" currently fits him like a glove. In one year, the price of olive oil has increased by 130% year-on-year on world markets, reaching $8,900 per ton (about 8,350 euros), according to US media outlet CNBC. On the French shelves, the increase is certainly less important, but it remains significant, according to calculations by supermarket specialist Olivier Dauvers. "On the Puget brand, the price increased by 48% between August 2021 and July 2023," he told Le Parisien.
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