The streaming platform of the giant Amazon, Prime Video, will add ads to its content from 2024, it said on Friday, its offer without ads becoming more expensive. "To continue to invest in compelling content and continue to increase this investment over the long term, starting in early 2024, Prime Video shows and movies will include limited ads," the company announced on its website.
This ad-based offer will start in the United States, the United Kingdom, Germany and Canada early next year, before reaching France, Italy, Spain, Mexico and Australia during 2024, Amazon said.
A model already tested by other platforms
The price of the Standard Prime membership will not change. However, subscribers will be able to opt for ad-free content, for an additional $2.99 per month in the US. The price of this subscription in other countries will be announced later, says the group.
Amazon is not the first streaming platform to offer this type of subscription. Disney+ last year launched an ad-based subscription in the U.S., cheaper than the ad-free subscription, and later extended it to Europe. One of its main rivals, Netflix, has also launched this type of offer around the world.
Streaming platforms are looking to combat the decline in the number of their subscribers, with offers with or without ads, or the limitation of password sharing between users.