Distribution: innovations at the service of purchasing power

Back to basics. In the retail sector, the time is no longer for metaverse fantasies and other spectacular and expensive holograms. "Inflation is encouraging players to return to the fundamentals of trade," says Arnaud Gallet, director of the Paris Retail Week show, which took place last week at Porte de Versailles, and which attracted 20,000 visitors this year, more than last year.

Price has once again become the first criterion for customers' choice, far ahead of product quality or respect for the environment, according to a study carried out by Havas on the occasion of this exhibition dedicated to omnichannel commerce. Competitive prices, special offers and better quality products are therefore what consumers expect first.

Read alsoWhy purchasing power is an explosive political issue

The technological innovations acclaimed during Paris Retail Week reflect these concerns. As in 2022, payment solutions have occupied a large place in the aisles. The solution this year winner of this...

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