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Wine fairs: with a bottle at 8 euros on average, brands bet on low prices

2023-09-24T06:39:55.057Z

Highlights: Domaine de la Charmoise is located in Soings-en-Sologne (Loir-et-Cher) The wine purchasing manager for Carrefour weighs heavily and buys between 5,000 and 8,000 bottles from this renowned family house. With a bottle at 8 euros on average, brands bet on low prices. This commercial operation represents 10 to 15% of the department's annual sales in supermarkets. It's a visit with friends. Where familiarity is required. And yet, at the beginning of July, when summer is struggling to settle, it is Jérôme Peter who crisscrosses the 57 ha of the Domaine.


This commercial operation represents 10 to 15% of the department's annual sales in supermarkets. Large-scale distribution therefore does not skimp


It's a visit with friends. Where familiarity is required. And yet, at the beginning of July, when summer is struggling to settle, it is Jérôme Peter who crisscrosses the 57 ha of the Domaine de la Charmoise in the Touraine appellation, located in Soings-en-Sologne (Loir-et-Cher). The wine purchasing manager (alcohol abuse is dangerous for health, consume in moderation) for Carrefour weighs heavily and buys between 5,000 and 8,000 bottles from this renowned family house, pioneer of sulphite-free wines in the 1990s. So there is no question of disappointing him. "Every year, Carrefour representatives taste and come back," says Jean-Sébastien Marionnet.

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Source: leparis

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